923 downloads on Monday. 972 on Tuesday. 901 on Wednesday. This was all from simply being in the app store – there’s no “ramp up” for SEO the way there is in web marketing, no months of waiting. There’s obviously a strategy behind the marketing, but the numbers I was looking at dwarfed anything I could produce with a website in under two months off organic traffic alone. My app had been in the store for 3.5 months and I had 200,000 users.

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