By delivering meaningful content that integrates with advertising, content affiliates such as bloggers can establish trust and authority with their followers by sharing their personal experiences using the brand’s product, what they like about it, and why they think it’s worthwhile to purchase. This approach not only conveys a lot more information than a banner ad, but customers are also more receptive to it. Of those currently using ad blockers, 60 percent say they would turn them off to access quality content.
There are three dominating business models to compare to answer this question – CPM (Cost Per Thousand), CPC (Cost Per Click) and CPA (Cost Per Action). All three are different in what is the subject to pay affiliates for – an ad view, click on an ad or specific action people do on a website or inside an app – sign up, subscribe, buy something and so on. So what model will generate more revenue for you?
Our clients love the growth and profitability we bring through their affiliate channel as well as insights we provide along the way. We look to improve every step of the purchase funnel and truly partner with our advertisers and clients to optimize the purchase path while providing true transparency as we work to achieve goals for our clients. We’re the affiliate marketing agency of choice for some of the world’s best brands and are proud of the trust they place in our support of their marketing efforts.
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