FatCow will process orders placed by Referred Customers who follow the Links from an Affiliate Site to FatCow. We reserve the right, in our sole discretion, to reject orders that do not comply with certain requirements that we may establish from time to time. All aspects of order processing and fulfillment, including FatCow’s services, cancellation, processing, refunds and payment processing will be our responsibility. We will track the Qualified Purchases generated by your Affiliate Site and will make this information available to you through our website. To permit accurate tracking, reporting, and commission accrual, you must ensure that the Links between your website and our website are properly formatted. 

On the pros side of having an in-house affiliate program are such factors as having a control over the whole system, quality assurance and reducing costs if you manage to keep your affiliate program department small. On the cons side such things as it’ll take time to build a significant size affiliate base, advertising costs, potentially costly mistakes. Expect for a very few occasions when you’re launching a unique product or service and monetizing it with ads from an affiliate network may present a challenge, you better off to just sign up a reputable affiliate network.
CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness.[63] CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.[24]:18[62]:1
If an affiliate partner would like to use the Buying Options API there are some guidelines they will want to follow to ensure they receive their affiliate credit. Currently there is NOT a way to pass LID into the Buying Options API. This is something we are investigating for the future. An affiliate can use the Buying Options API to identify available offers but will need to do secondary call to our Products API using their LID to generate the appropriate affiliate LinkShare urls. It is also not possible to use the addToCartUrl or linkShareAffiliateAddToCartUrl with the expectation that you are adding Open Box product to the cart (as opposed to a new product) without special javascript added to your page. If you are interested in doing this please contact us at developer@bestbuy.com and we can provide examples and guidance.
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