Button is a deep-linking platform for mobile apps aimed at making smart connections between applications to extend their functionality without sacrificing user experience along the way. Offering both a server-side integration with its API or in-app deep linking with its SDK, it is also easy to install with a few lines of code and extensive supporting documentation. Once installed, Button Deeplink Commerce allows you to deliver contextually relevant content to inbound users, increasing their connected experience across apps offering different services.
Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[42] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
An affiliate marketing program is a lot of work, and in most situations there's a lot of competition so you're not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
It’s a program that is established by a company to help it to sell products or services. It regulates all relationships between the company and affiliates who are signed up to that program. It provides affiliates a dashboard to manage advertising campaigns they run, track commissions they earn and creatives they can use to advertise the company’s products or services.
There is still a big hole in the market with apps. Most of the marketers and developers out there are looking at apps as products, whereas this article discusses how apps can also be tools. There are ways to capitalize on a hot market without competing directly with everyone else. The affiliate market will essentially become a secondary market within apps, which is untapped at this point and ready to rock.
With proprietary solutions, suites for comprehensive reporting, and partner directories for greater collaboration, Affiliate Window leverages market-leading technology to help retailers grow their online presence. They are committed to compliance and provide a suite of tools to protect against fraud. Part of the Zanox Group, the company has established itself as a leading global network with 13 offices worldwide.
6.2. Affiliates are paid approximately every 30 days, approximately 15 days after the prior period, provided that Company may, in its discretion, withhold payments until such time as referred customers have completed payment for our service. Payments shall be made by Company check or digital payment (such as PayPal). All payments are made in U.S. Dollars only. Additional payment options (including, but not limited to, electronic payments whether directly or via a 3rd-party provider) may be added at any time. Should this occur, a notice will be sent via email with details and instructions for enrollment. It is the sole responsibility of Affiliates to ensure that their payment information, regardless of means of transmission, is current and correct. Digital Payments (such as PayPal) sent to a valid email address cannot be reversed or retrans`mitted for any reason. Additionally, digital payments may be subject to total dollar amount limits as imposed by the payment provider, and if that limit should be exceeded the Affiliate will receive as many separate payments as necessary to reach the full amount earned in the given payment period.
Hi, Jamie! Very good list. I needed something like this for 2018 so that I know what to target in the future blogs I create. As for now, I’m comfortable using SiteGround affiliate network and it’s pretty good actually. Their hosting service is pretty much the best considered its price. I’ve tried others but SiteGround stands out. I’ll also try new affiliate networks, something from the list you have just provided. I think Amazon is too saturated at the moment, and I need a better network. 2018 will be interesting indeed.
Specifies your tracking partner for affiliate commissions. Affiliates earn money from eBay for driving traffic to eBay. This field is required if you specify a tracking ID. Depending on your tracking partner, specify one of the following values. Not all partners are valid for all sites. For PlaceOffer, only the eBay Partner Network and Mediaplex are valid:
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[31] LinkShare's Anti-Predatory Advertising Addendum,[32] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[33] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[34]
As between Affiliate and Ticketfly, Ticketfly shall own all right, title and interest, including all Intellectual Property Rights, in and to the Ticketfly Site, the Program and the Links. For the purposes of this Agreement “Intellectual Property Rights” means copyright rights, trademark rights, patent rights, trade secrets, moral rights, right of publicity, authors’ rights, contract and licensing rights, goodwill and all other intellectual property rights as may exist now and/or hereafter come into existence and all renewals and extensions thereof, regardless of whether such rights arise under the laws of the United States or any other state, country or jurisdiction.
Affiliate shall only post Links approved by Ticketfly. Approved Links will be made available to Affiliate through the Shareasale Network upon Affiliate’s acceptance into the Program. Affiliate may also post on its Site links obtained directly from e-mails and quarterly newsletter received from Ticketfly. Any deviations from the guidelines and treatment described in this Agreement must be approved in advance and in writing by Ticketfly. Ticketfly may at any time, without prior notice, remove the Links described above, require Affiliate to remove the Links, or dynamically replace the Ticketfly creative or text with creative or text suitable to Ticketfly in Ticketfly’s sole discretion.
Button has handled billions of sessions, driven hundreds of millions in sales for the world’s largest retailers, and became the 3rd leg of these brand’s mobile strategies — observing the path to purchase in all these cases. Button understands when customers will purchase and in which channel. With this information, Button then uses a mixture of deep linking, AttendedInstall, and our attribution technology to ensure they reach the optimal path to purchase. Best of all, tracking persists anywhere the user goes.
A purchase by a Referred Customer engaging in "Domain Speculation," which is determined by the identification of two (2) web hosting accounts with the same Referred Customer's name, email address, or other identifying characteristic as determined by FatCow and/or the identification of two (2) or more web hosting accounts that have no content on their websites or have similar content, templates or formatting, as determined by FatCow, in our sole discretion.
10seos has come forward to provide you with the best  affiliate marketing companies in the World. These companies not only serve locally but they have global influence also. They are recognized for providing excellent services to the users Worldwide since many years. The rankings of the the top 10 affiliate marketing firms present in the list provided by 10seos are genuine as they are the outcome of true efforts. As the number of affiliate marketing agencies is increasing day by day which overwhelms the users and they find it difficult to choose. Hence, 10seos is the platform which removes all the confusions when it is about selecting the most authentic and effective affiliate marketing company in the World.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
AdEngage shows targeted text ads (they now have PhoText Ads which includes a small image with the text). They sell ads as a weekly sponsorship package with your ad space priced by week. You set your own rate, but advertisers can see your stats, so they can evaluate your cost per click anyway. If your inventory isn't purchased, CPC ads are displayed.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
eBay Partner Network, which is eBay's in-house affiliate network, offers publishers and developers a way to earn commissions for driving buyers to make purchases on eBay. eBay Developers Program members, using eBay's APIs to power buying applications, can also join the eBay Partner Network for the potential to earn money for referring traffic to eBay. Some eBay APIs, such as the Finding API, support affiliate tracking, which is necessary to identify the traffic you drive to eBay. For example, when you submit a search request with the Finding API, using your affliate information, such as a tracking ID, the URLs for the eBay site in your response include tracking information. When buyers follow these URLs to eBay and make purchases, you earn commissions.
Affiliate marketing, a form of performance-based marketing in which a company rewards an affiliate for driving customers to purchase their products or services, is a burgeoning business strategy in the e-commerce era. While affiliate marketing offers a number of benefits for merchants and affiliates, there are a number of potential pitfalls with the arrangements of which parties and their counsel must be aware.
You further represent and warrant that: (i) you will ensure that you are compliant with any trade or regulatory requirements that may apply to your participation in the Affiliate Program (for example, by clearly stating you are a HubSpot Affiliate on any website(s) you own where you make an Affiliate Link available); (ii) you will accurately provide in the Affiliate Tool all websites and domains you own where you intend to use Affiliate Links to generate Affiliate Leads; (iii) you will not purchase ads that direct to your site(s) or through an Affiliate Link that could be considered as competing with HubSpot’s own advertising, including, but not limited to, our branded keywords; (iv) you will not participate in cookie stuffing or pop-ups, false or misleading links are strictly prohibited; (v) you will not attempt to mask the referring URL information; (vi) you will not use your own Affiliate Link to purchase HubSpot products for yourself. 

LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Because of its efficiency, it is used during all stages of the customer journey – from the phase of rising brand awareness to the retention phase. Of course, if the promoted product or service is satisfying, customers will naturally spread the word about it. This means affiliate marketing ultimately helps with generating word of mouth and every good marketer knows nothing can beat the power of recommendation.   

TopOffers is the Premium CPA Network, which proposes exclusive dating offers. WW coverage, high EPC, exclusive Web/Mob/App offers allow us to maximize your profit. We provide the best offers and strive to pick up individually managed programs for each partner. TopOffers team is welcoming every new affiliate with a $1,000 Welcome Bonus when they reach $10,000 revenue within their first 3 months.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.

As used herein, “Confidential Information” means all confidential information disclosed by a party ("Disclosing Party") to the other party (“Receiving Party”), (i) whether orally or in writing, that is designated as confidential, and (ii) HubSpot customer and prospect information, whether or not otherwise designated as confidential. Confidential Information does not include any information that (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party or (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party.  The Receiving Party shall: (i) protect the confidentiality of the Confidential Information of the Disclosing Party using the same degree of care that it uses with its own confidential information, but in no event less than reasonable care, (ii) not use any Confidential Information of the Disclosing Party for any purpose outside the scope of this Agreement, (iii) not disclose Confidential Information of the Disclosing Party to any third party, and (iv) limit access to Confidential Information of the Disclosing Party to its employees, contractors and agents. The Receiving Party may disclose Confidential Information of the Disclosing Party if required to do so under any federal, state, or local law, statute, rule or regulation, subpoena or legal process.


AffiliateFuture is an affiliate network that works with advertisers, publishers and agencies. It helps advertisers to boost their sales by expanding their customer reach, publishers to increase their revenue by connecting them with brands and agencies to increase their clients online sales. AffiliateFuture ad platform powers ad campaigns of 600 advertisers and helps 300,000 publishers to meet their financial bottom line.

Convert2media is a performance marketing network that supports a number of marketing channels such as  Paid Search, Social Media, Email Delivery, Display, Mobile Marketing, Click2Call and more. It terms of offer types it works with the variety that consists of, but not limited with, Lead Generation, Cost Per Sale, Pay Per Call, Host And Post, Mobile Content, Downloads, App Installs. 

The API — which is available by application only — is also an interesting twist. Up to now, the company has not offered a widely-usable API for third parties to integrate its listings. What you can see if you look around is that developers and others have come up with alternative ways, such as using a man in the middle proxy or scraping the site, to get API-like information. (Using a technique like scraping is a violation of Airbnb’s Terms of Service.)
2.1. Fundraising Coach has the right to monitor Marketer’s website to determine if Marketer is following this Agreement and guidelines, including but not limited to, at any time, review Marketer’s placement of the marketing Link, reject the use of the Links, and require that Marketer change the placement or use of the Link to comply with the guidelines provided herein.
All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of this Agreement which is marked "Confidential," will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party.
Don’t expect big profits (at least not at first). While some bloggers generate a decent ancillary income from affiliate advertising, most bloggers can’t boast those kinds of results. Boosting your income through affiliate advertising takes time and practice. Don’t be afraid to test new ads, placement, and programs until you find the best mix to meet your goals for your blog.
Thanks to Shopify’s partners and app developers, figuring out how to create an affiliate program for your Shopify store is easy, as you can start by simply installing an affiliate app of your choosing. From there, each app will take you through an onboarding process that will get you up and running with an affiliate program catered to your business.
Seeking advertisers one at a time is time consuming and discouraging work. Most bloggers go with one of the retail affiliates or an affiliate advertising network. These large and well-known companies offer affiliate programs that you can set up on your blog quickly, although some advertisers are reluctant to participate until your blog is established.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[30] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.

There are three dominating business models to compare to answer this question – CPM (Cost Per Thousand), CPC (Cost Per Click) and CPA (Cost Per Action). All three are different in what is the subject to pay affiliates for – an ad view, click on an ad or specific action people do on a website or inside an app – sign up, subscribe, buy something and so on. So what model will generate more revenue for you?


JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.

The biggest difference is the downloads and eye balls. If you build that mobile website and just have it in cyberspace, you still need to go out and drive massive traffic to it via content, advertising, emails, partnerships, etc. When you put an app in the app store, you’re going to get a few hundred downloads in the first week (assuming it’s free and has a good marketing strategy).
It’s a program that is established by a company to help it to sell products or services. It regulates all relationships between the company and affiliates who are signed up to that program. It provides affiliates a dashboard to manage advertising campaigns they run, track commissions they earn and creatives they can use to advertise the company’s products or services. 

“Other Products” means those products and services that we offer, which are not included in the Subscription Service (as detailed below); and, for the purposes of this Agreement, Other Products include all of our marketing software, legacy sales and marketing products, and any implementation, customization, training, consulting, additional support or other professional services, or fees for third-party products or services.
There are number of challenges that make many startups growth difficult, such as lack of funding, an effective team building is still in progress and a product or service it’s trying to bring on a market may not be ready for its prime time. Therefore any extra source of income may help sush  startup to fund its growth. For a startup to monetize an existing website or app traffic, initially it’s better to join an affiliate program from a company that has a well established brand, such as Amazon or Apple. Over time as a picture of what traffic your inventory is capable of  generating emerges, you may consider signing up an affiliate network to broad the spectrum of offers to advertise.
HubSpot’s Proprietary Rights.  No license to any software is granted by this Agreement. The HubSpot Products are protected by intellectual property laws. The HubSpot Products belong to and are the property of us or our licensors (if any). We retain all ownership rights in the HubSpot Products. You agree not to copy, rent, lease, sell, distribute, or create derivative works based on the HubSpot Content, or the HubSpot Products in whole or in part, by any means, except as expressly authorized in writing by us. HubSpot, the Sprocket Design, the HubSpot logos, and other marks that we use from time to time are our trademarks and you may not use them without our prior written permission, except as otherwise set forth in this Agreement.
Mobidea is a mobile affiliate network thats is focused on CPA advertising. With Mobidea, publishers get daily payments via PayPal, ePayments, Payza, Paxum, FirstchoicePay, and Wire Transfers. The platform provides real-time optimization capabilities for affiliates to focus their efforts on top converting offers only. Mobidea provides 7/7 support in 5 languages.
Force Majeure. Neither party will be responsible for failure or delay of performance if caused by: an act of war, hostility, or sabotage; act of God; electrical, internet, or telecommunication outage that is not caused by the obligated party; government restrictions; or other event outside the reasonable control of the obligated party. Each party will use reasonable efforts to mitigate the effect of a force majeure event.
This Marketing Affiliate Agreement (the “Agreement”) is entered into this 8th day of May 2014, by and between BIRCH FIRST GLOBAL INVESTMENTS INC., a corporation incorporated in the U.S. Virgin Islands, with its main place of business located 9100 Havensight, Port of Sale, Ste. 15/16, St. Thomas, VI 0080 (referred to as “Company”) and MOUNT KNOWLEDGE HOLDINGS INC. and/or assigns, a corporation incorporated in the State of Nevada, with its main place of business located at 228 Park Avenue S. #56101 New York, NY 10003-1502 (referred to as “Marketing Affiliate” or “MA”).
The most well-known paper click network is Google Adwords. there is a misconception that Google does not allow any affiliate ads on its Adwords network. This is simply not true. Google does, however, have some very strict guidelines for what is acceptable. Before you get started, it is absolutely crucial that you read the Google Adwords terms and conditions. Do not skip this step. Google is known for banning people’s accounts with absolutely no warning for relatively small infractions. It’s not fun to go through the terms or conditions, but in this case, you really need to do it.

You grant to us a non-exclusive license to utilize your name, title, trademarks, and logos (the "Affiliate Trademarks") in any advertisement or other materials used to promote FatCow and the Affiliate Program, provided that FatCow’s use of the Affiliate Trademarks is not required and is at its sole discretion. This license shall terminate upon the termination of your participation in the Affiliate Program.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[17]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[17] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[17]:149–150
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
By far the most widely used affiliate advertising method and probably the most effective method is by creating a high quality website or blog. This is beginning to get a bit tougher to succeed with. It used to be easy to manipulate the Google search results and rank almost any website even if it was low quality. These days, however, it really does take a high quality website to rank highly in Google search results.
The Affiliate marketing concept is simple: Brands hire affiliates, who may be bloggers, publishers, or other companies, to promote a product or service using their own blogs, websites, or social media channels. Affiliates are paid a share of any sales or a commission resulting from their efforts. Compensation for affiliates may also take the form of incentives, discounts, one-time offers, or giveaways.

TopOffers is the Premium CPA Network, which proposes exclusive dating offers. WW coverage, high EPC, exclusive Web/Mob/App offers allow us to maximize your profit. We provide the best offers and strive to pick up individually managed programs for each partner. TopOffers team is welcoming every new affiliate with a $1,000 Welcome Bonus when they reach $10,000 revenue within their first 3 months.


This approach differs greatly from less savvy merchants who decide to work directly with networks in markets they do not understand or with agencies who claim to have an international presence without retaining local market knowledge, offices and staff. Merchants who opt for network managed services risk lost time, lost revenue and brand reputation damage if the network is not vigilant in understanding the culture and working with affiliates to ensure they are appropriately advertised. Networks are biased by necessity. Their interest is primarily focused on their own portfolio and recurring revenue streams. This bias can be of detriment to the growth of an affiliate channel poised to expand internationally if opportunities for increased exposure and ad placements through other platforms are ignored in favor of protecting their own bottom line.
Commissions will be payable within 30 days from the end of each calendar quarter. HomeNav will deduct from each payment amounts previously paid to Affiliate for Commissions relating to products that were subject to returns, refunds, or allowances. If during any calendar quarter of the term of this agreement Affiliate’s Commissions do not exceed $50.00, then Affiliate will not receive payments or reports until following the calendar quarter during which Affiliate’s aggregate Commissions equal or exceed that amount or until the termination of this agreement, whichever occurs earlier.
"Jamie and his team possess industry insights that are rare among online marketing professionals. They have found a productive balance between staying on top of relevant new technologies and utilizing the lore that they’ve accumulated since the beginning of the web. These insights allowed JEBCommerce to provide us with a thorough, comprehensive program audit that resulted in solid growth strategies with proven results. I rely on Jamie for second-to-none industry expertise, knowing that he and his team have the creativity and diligence necessary to put together an actionable roadmap. "
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[15] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[16] 

This Agreement contains the complete terms and conditions that apply to you becoming an affiliate in Merchant.com's Affiliate Program. The purpose of this Agreement is to allow HTML linking between your web site and the Merchant.com web site. Please note that throughout this Agreement, "we," "us," and "our" refer to Merchant.com, and "you," "your," and "yours" refer to the affiliate.
8.1. Fundraising Coach will not be liable to Marketer with respect to any subject matter in this Agreement under any contract, negligence, tort or other legal or equitable theory for any indirect, incidental, consequential, special or exemplary damages, even if Fundraising Coach has been advised of the possibility of such damages. Notwithstanding anything to the contrary contained in the Agreement, in no event shall Fundraising Coach’s cumulative liability to Marketer arising out of or related to this Agreement, whether based in contract, negligence, strict liability, tort or other legal or equitable theory, exceed the total commission fees paid to Marketer under this Agreement.
Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.[60]:60[95] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[96][97] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[95] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]
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