Affiliate marketing is inevitable. No longer viewed as optional, it is a key component of a brand's marketing strategy.  As an agency, you need to exude your cross-channel expertise, but  doing so in the ever-changing digital landscape can be challenging. Pepperjam is here to help keep you ahead of the affiliate marketing channel curve, so you never fall behind. 
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
15.1. You agree that you are an independent contractor, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between you and Merchant.com. You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on Your Site or any other of Your Site or otherwise, that reasonably would contradict anything in this Section.
Affiliate marketing is a type of performance-based marketing where an online business (merchant) uses third-party advertisers (affiliates) to advertise its products to potential internet customers. Affiliates use display advertising, e-mail, and paid search engine marketing to channel internet traffic to a merchant’s website or product. In return for the advertisements, businesses will compensate the affiliate for each click or sale that occurs due to the third-party marketing efforts.
Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response,[19]:119 how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.[59][60]:59 This helps online advertisers improve their ad campaigns over time.

Chronologically CPA model is the newest model and from an advertiser point of view it’s the one that makes the most sense – they pay only for specific action website visitors or mobile app users take. It means that they’re ready to pay a lot more for each action and it opens up the way for publishers to make much more money than with both CPM and CPC models. The downside of this model is that in practice you may end up in a situation when you don’t generate any revenue for days or more and then suddenly the offers you’ve been promoting begin to convert. Unfortunately there is no way of predicting in advance if and when you may get in such trouble. Last but not least, publishers don’t have a way of knowing for sure if website visitors or app users they send to advertisers have actually completed actions that advertisers claim they did. The bottom line is – it’s the most lucrative but highly unpredictable.


An affiliate marketing program is a lot of work, and in most situations there's a lot of competition so you're not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.

(This would make a lot of sense: Groupon itself has been working on expanding its travel and local experiences business as part of its effort to diversify beyond daily deals from local retailers. Recent moves involve a partnership with Viator to boost its inventory of local activities, and acquiring LivingSocial, which had also reoriented itself to focus on that sector after its own daily deals business took a nosedive.)
It's arguable that APIs show their full GET potential in the affiliate marketing space as they provide a real-time, easy to use channel for merchants to supply data to publishers. In some cases, APIs also flex their POST muscles and provide the ability for the publisher to create and load a shopping cart or even initiate  payment without ever redirecting the user to the merchant’s site.
It's arguable that APIs show their full GET potential in the affiliate marketing space as they provide a real-time, easy to use channel for merchants to supply data to publishers. In some cases, APIs also flex their POST muscles and provide the ability for the publisher to create and load a shopping cart or even initiate  payment without ever redirecting the user to the merchant’s site.
Imagine: you’ve just scheduled a big last-minute meeting with a huge client in a city you’ve never been to before. You can’t ask them to wander the streets with you, looking at menus on the door, hoping there will be a seat available on a Friday night in New York… enter OpenTable! In most major cities, it’s the go-to app for finding a reservation at one of the top restaurants in town. Reserve online and even earn points toward discounts!
In another example of effective affiliate marketing, Button recently launched app-to-app marketing technology that shows users relevant “buttons” in one app that connect them to another app. So if one makes a restaurant reservation on OpenTable, a button might link to Uber with the destination pre-filled. This is both relevant and a much better user experience that feels far less like advertising.
For publishers and media buyers (or ‘affiliates’) CPA programs offer the ability to generate significant revenues with the right traffic.  If publishers identify traffic that converts particularly well for a certain type of offer (e.g. dating) then they can generate a much higher eCPM or overall revenue using affiliate advertising than typical cost per click based ads.  In addition, smart affiliates or media buyers can make a margin by buying traffic and optimising it to generate arbitrage between its cost and the value generated through the CPA offers.  However, achieving this can be challenging on mobile given the large number of parameters (device, operating system etc) that need to be tracked and managed.

"Jamie and his team possess industry insights that are rare among online marketing professionals. They have found a productive balance between staying on top of relevant new technologies and utilizing the lore that they’ve accumulated since the beginning of the web. These insights allowed JEBCommerce to provide us with a thorough, comprehensive program audit that resulted in solid growth strategies with proven results. I rely on Jamie for second-to-none industry expertise, knowing that he and his team have the creativity and diligence necessary to put together an actionable roadmap. "
Amazon Associates is one of the most popular affiliate programs because it is easy to sign up and implement. Amazon offers many different types of ad units to fit your needs (automated ads or publisher generated links for specific products). If a visitor clicks on your link and actually purchases something from Amazon, you get a percentage of the sale.

“Airbnb has always maintained affiliate relationships with partners around the world,” a spokesperson for the company told TechCrunch in a statement. “In 2015 we ended some inactive partners, but have maintained others. The new landing page serves as simple, single place for potential partners to find the information they need to become an Airbnb affiliate and is available in all countries that Airbnb operates.”
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
6.7. Any missing payments, regardless of method of transmission or cause of loss, are subject to a waiting period of one hundred eighty (180) days from issuance before a replacement may be generated. Checks are subject to a replacement fee of $25 per check, which will be deducted from the original payment amount. Should this deduction cause the total check amount to fall below the minimum payment threshold as outlined in section 6.5 the Company reserves the right to withhold issuance until the threshold is reached in subsequent payment periods.

Amazon Mobile Affiliates allows marketers to monetize mobile apps they distribute via the iOS App Store, Google Play market or Amazon Marketplace, by offering physical or digital products. The major advantage of the platform is the Amazon’s brand that stands behind it and boosts its trustworthiness for mobile users. The affiliate program features both 10% commissions for initial purchases made through affiliates, as well as commissions for any subsequent purchases placed by the same mobile users.


Any notices under this agreement will be given in writing. Notices may be given by electronic mail and will be deemed delivered and given for all purposes on the sent date, but only if the receiving party has confirmed its receipt by return electronic mail. Notices sent via traditional means will be sent via certified mail, return receipt requested.
Direct sales affiliate programs can be set up to your precise business needs and specifications. You decide the commission amount, payment structure, and what the rules are. Most advertisers offer their affiliates a 30 or 45-day window after the initial visit in which they’ll receive credit for a sale. Not everyone purchases instantly and many people take time to think it over before returning a few days later. If a visitor purchases within this time-frame then it’s only fair that the affiliate receives commission.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
MUNDOmedia is a performance-based advertising Canada-based company. The company connects more than 30,000 publishers with 2k+ advertisers, it supplies CPA, CPI and PPC offers and supports multiple traffic channels – mobile, display, search, social and email. MUNDOmedia providers affiliates with offers from such vertical channels as mobile apps, games, downloads, entertainment, healthcare, finance and gambling. Along with a dedicated manager support, the company’s design team is capable to provide a brand new design or optimize exclusive landing page or a banner creative.
5.6. In the event of a Clawback, Fundraising Coach shall not pay any commissions on such Clawback, and shall be authorized hereunder to cancel any commission payment already made to Marketer. If Marketer attempts to block or invalidate any bona fide attempt by Fundraising Coach to cancel said commission payment as a result of a Clawback, Marketer shall have violated this material term of this Agreement and this Agreement shall become immediately void.
As an affiliate, your marketing efforts may be for nothing if you don’t clearly understand the payment structure of your affiliate marketing agreement.  Before you jump on board, make sure the agreement specifies when, how, and why you’ll be compensated for your advertising efforts. As a merchant, a clear payment plan will ensure that your affiliates are fairly compensated, and could prevent a load of litigation down the road.
The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.
Chitika offers one-of-a-kind ad products that provide powerful and integrated promotions. They are all CPA ads for products, so is a good network to use if your site is related to shopping or has a good tie in with products. Chitika offers a wide variety of categories and ad units to choose from, so you have more control over the type of products to feature instead of depending on keywords to be picked up by their ad server.
An affiliate marketing program is a lot of work, and in most situations there's a lot of competition so you're not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
As between Affiliate and Ticketfly, Ticketfly shall own all right, title and interest, including all Intellectual Property Rights, in and to the Ticketfly Site, the Program and the Links. For the purposes of this Agreement “Intellectual Property Rights” means copyright rights, trademark rights, patent rights, trade secrets, moral rights, right of publicity, authors’ rights, contract and licensing rights, goodwill and all other intellectual property rights as may exist now and/or hereafter come into existence and all renewals and extensions thereof, regardless of whether such rights arise under the laws of the United States or any other state, country or jurisdiction.
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
A top contextual commerce company, Button connects mobile apps and sites from leading publishers -- Conde Nast, Huffington Post, Ibotta, and more -- to other apps, driving acquisition of valuable users. For example, readers of Conde Nast Traveler can peruse articles on destinations they want to visit, browse hotels on Hotels.com, and be sent directly to the Hotels.com app to fulfill their intent. Button makes affiliate spend more efficient by optimizing performance and rewards based on a customer's purchase history.
Adtegrity does not accept ads that do not meet their ad quality standards, such as Adult material, excessively flash ads, or "ads simply in bad taste." They also don't run PSA's or default ads that have no revenue potential. They offer CPM and CPC ads and guarantee 100% sellout of your inventory. They require 500,000 page views/month and 50% USA traffic.
8.2. Affiliates that advertise among other keywords or exclusively bid in their pay-per-click campaigns on keywords such as AWeber, AWeber.com, www.AWeber, Awebber, and/or any misspellings or similar alterations of these - be it separately or in combination with other keywords - will be considered trademark violators, and will be terminated from AWeber's Affiliate Program. We will do everything possible to contact the Affiliate prior to the ban. However, we reserve the right to expel any trademark violator from our Affiliate Program without prior notice, and on the first occurrence of such pay-per-click bidding behavior.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.

eBay Partner Network, which is eBay's in-house affiliate network, offers publishers and developers a way to earn commissions for driving buyers to make purchases on eBay. eBay Developers Program members, using eBay's APIs to power buying applications, can also join the eBay Partner Network for the potential to earn money for referring traffic to eBay. Some eBay APIs, such as the Finding API, support affiliate tracking, which is necessary to identify the traffic you drive to eBay. For example, when you submit a search request with the Finding API, using your affliate information, such as a tracking ID, the URLs for the eBay site in your response include tracking information. When buyers follow these URLs to eBay and make purchases, you earn commissions.

Similarly, the iPhone app community is dominated by people making games and trying to build brands. There are very few people using apps to sell things. This means that nearly all those names are untaken. The equivalent of this is URLs in 1997. Put it this way, I reserved app names such as “Addictive Games.” and “How To Use Instagram” and already have people calling me asking to buy them. Oh, and it’s free to reserve these names.

In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[41] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.
Flux Advertising is an affiliate network running performance based ads. An account manager will be assigned to you to help guide you to the promotions and offers best suited for your site. This is optimal for those who need more personal attention to get started. They also offer a bonus rewards program where you can claim prizes based on your earnings.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
A couple of weeks ago, co-working space WeWork announced it would team up with Airbnb to offer a co-working and accommodation double service to business travellers. And in Florida, Airbnb has been collaborating with a developer to build an Airbnb-branded apartment complex — one way that the company might get around some of the trickier rules regarding Airbnb rentals in private buildings, which are potentially hindering the company’s growth.
Until Elon Musk releases his self-driving particle beam transporter to the public, flying is still the way to go. So why not take your transportation to new heights by hiring a private jet rather than flying coach? Stratajet is like Uber, but for jets – it’s one of the first platforms out there that connects private plane owners with luxury-loving travelers. Skip the airport wait and take to the skies with class!
The API — which is available by application only — is also an interesting twist. Up to now, the company has not offered a widely-usable API for third parties to integrate its listings. What you can see if you look around is that developers and others have come up with alternative ways, such as using a man in the middle proxy or scraping the site, to get API-like information. (Using a technique like scraping is a violation of Airbnb’s Terms of Service.)
Because of its efficiency, it is used during all stages of the customer journey – from the phase of rising brand awareness to the retention phase. Of course, if the promoted product or service is satisfying, customers will naturally spread the word about it. This means affiliate marketing ultimately helps with generating word of mouth and every good marketer knows nothing can beat the power of recommendation.  
Really interesting post from Carter. I’ve been cautious about moving into Apps, primarily because I don’t know how to make them myself and I didn’t want to get taken in by all the hype. But, Carter’s mentioned two things that I hadn’t read before. One, that an app that is essentially a store with affiliate links – sounds great. Two, apps are great ways to build lists and drive traffic. Excellent info. I’m off to download Carter’s free e-book. Seeya!
Advertise Purple is the #1 affiliate management agency in the USA. We help clients across the country to super-charge their affiliate revenue and get the most out of the channel. In fact, our clients see an average of 131% growth in affiliate sales within our first six months of campaign management.  This is done for any niche, whether you are in it for direct ecommerce sales or lead generation.

It seems like everyone is on Facebook these days, and it’s not just for keeping up with college friends or your crazy Aunt Sally either. There is a lot of business that happens on Facebook as well. You may even be considering using Facebook Ads as part of your next affiliate promotion. If so, this article is for you. Below I’ll share with you 9 tips for running Facebook Ads for affiliate promotions.
A top contextual commerce company, Button connects mobile apps and sites from leading publishers -- Conde Nast, Huffington Post, Ibotta, and more -- to other apps, driving acquisition of valuable users. For example, readers of Conde Nast Traveler can peruse articles on destinations they want to visit, browse hotels on Hotels.com, and be sent directly to the Hotels.com app to fulfill their intent. Button makes affiliate spend more efficient by optimizing performance and rewards based on a customer's purchase history.
FatCow reserves the right to suspend the payment of Commission Fees at any time and indefinitely, if it suspects fraud or other improper activity or a potential breach of any of the terms of this Agreement by the Affiliate or a Referred Customer. FatCow reserves the right to deduct from Affiliate's current and future Commission Fees any and all Commission Fees corresponding to any fraudulent, questionable, and cancelled purchases. 

MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.


There is still a big hole in the market with apps. Most of the marketers and developers out there are looking at apps as products, whereas this article discusses how apps can also be tools. There are ways to capitalize on a hot market without competing directly with everyone else. The affiliate market will essentially become a secondary market within apps, which is untapped at this point and ready to rock.

Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers,[58] and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.[59][60]:59
HomeNav will be solely responsible for fulfilling all orders for its products and services and payment processing, and customers who buy products and services through the Affiliate Marketing Program will be deemed customers of HomeNav. Accordingly, all rules, policies, operating procedures, and information concerning customer orders and sales will apply to those customers, including HomeNav’s rules of privacy, confidentiality, terms of use, and terms of sale. HomeNav may change its policies, operating procedures, and terms of use and sale at any time without notice to Affiliate.
This Affiliate Agreement ("Agreement") contains the complete terms and conditions between us, FatCow ("FatCow") and you, regarding your application to and participation in, the FatCow Affiliate Program (the “Affiliate Program”) as an affiliate of FatCow (an “Affiliate”), and the establishment of links from your website to our website, https://www.FatCow.com.
There are several ways to find an affiliate program that provides offers for a specific business vertical. The key is to apply multiple techniques to eliminate any possible bias. The place to begin your research would be Affiliate Networks directories, such as the one that mobyaffiliates hosts. To evaluate multiple networks you may pick up from a directory, you need to find people’s feedback on these networks on places like Quora, online forums and LinkedIn. Make sure you tried multiple search queries on these resources to find as much feedback as possible, avoid comments that are strictly negative or positive, genuine feedback is usually in between these two extremes. On LinkedIn you can find both affiliate networks company employees to ask questions and groups dedicated to affiliate industry. But again – don’t expect an affiliate network employees to share with you any cons of the company they work for, approach these people to figure out in general – do they provide offers for a particular vertical or not.
A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window.[31] A pop-under ad opens a new browser window under a website visitor's initial browser window.[24]:22 Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".[32]
11.12. Modifications. We may modify any of the terms and conditions contained in this Agreement, at any time and in our sole discretion, by posting a change notice or a new agreement on the BTI Affiliate Partner Site and giving you notice of the modification through InfusionSoft. Modifications may include, for example, changes in the scope of available referral fees, referral fee schedules, payment procedures, and Program rules. 

For the purposes of this Agreement, “Link(s)” means the code that Ticketfly makes available to Affiliate that is used for linking from your Site to web pages on Ticketfly.com, and may include banners, text, search boxes, buttons, or other graphics or devices. All Links used in the Program shall be served by the Shareasale Network. Ticketfly may, in its sole discretion, consider written requests to use other serving mechanisms, on a case by case basis. Affiliate shall not modify the Links in any way. Ticketfly will not be responsible for errors that occur in the tracking of transactions if Affiliate has made or caused any such modification.
Flux Advertising is an affiliate network running performance based ads. An account manager will be assigned to you to help guide you to the promotions and offers best suited for your site. This is optimal for those who need more personal attention to get started. They also offer a bonus rewards program where you can claim prizes based on your earnings.
Ticketfly may assign this Agreement without restriction, provided that assignee agrees in writing to be bound by the terms of this Agreement. Affiliate may not assign this Agreement or any rights, duties, or obligations under this Agreement, whether by operation of law or otherwise, without the prior written consent of Ticketfly and any attempt to do so without such consent will be void. This Agreement will bind and inure to the benefit of the parties and their respective successors and permitted assigns.
You may not make any claims, warranties, promises or other representations about the services we provide (Affiliate Warranty). Should your customer make a claim against us based on an Affiliate Warranty, you agree to indemnify us pursuant to the indemnification provisions of the Managed Services Agreement. You may not sign up “sub-affiliates” or use any other entities to market our services on your behalf. You will not be compensated for their efforts.
Refocusing on building out a network of affiliate partners, and the launch of the API, both show how Airbnb is looking to work much closer with the established travel industry. Affiliate marketing, for example, is one of the biggest ways that sites in the travel sector generate revenue — by aggregating inventory and listings from a host of other sites and then getting a small cut of any sale that is generated through those referrals. It’s also one of the most common ways that people eventually end up booking things.

2.2. All Affiliates that engage in email marketing must have the consent of the recipient to send such email and shall maintain records evidencing such consent including, without limitation: (a) Subscriber opt-in date; (b) Registration source; (c) First name; (d) Last name; (e) E-mail address; (f) Privacy Policy of Source Site; (g) Any other information collected; and (h) Affiliate will supply such records to Company within one (1) business day of a request.
This model also works for recurring revenue too. If you offer software as a service for a monthly fee, then affiliates can receive recurring commission for each month a customer remains signed up. This also works well for membership sites and delivery boxes. It encourages affiliates to not only drive the initial sale but support you in minimizing churn too.
admitad is a Cost Per Action based network that delivers all your advertising needs. admitad offers reliable sources of sales and publishers with new business models to ensure monetization of traffic. Established in Germany in 2009 (Launched in 2010), currently it is present globally. admitad has its own  innovative in-house platform, premium payments on request starting from $10, a variety of modern tools and globally known brands.
Although most affiliates genuinely want to work with you to help promote valid, authentic traffic to your app or website, there are certainly affiliates that try to use fraudulent traffic to greatly boost their earnings. While there is no specific or perfect solution for preventing this, there are signs you can watch for to identify fraudulent traffic and, therefore, an affiliate that needs to be cut from your network. These signs include:
Affiliate marketing is a proven revenue channel for publishers that have good visitor traffic.  For these publishers, affiliate programs work when the publisher can automate the contextual presentation of relevant, interesting content about products or services. For example, if a national musical gear retailer can automate the serving of contextually relevant content into a third party blog about guitars, and if that content is compelling enough for a reader of that blog  to “click” and visit the merchant site to make a purchase, then the blog’s publisher has done their job and earned a commission. But, for the publisher, the mark of death is when the content grows old or the links refer to inactive destinations.
Since the late 90s digital affiliate marketing has grown to a big industry, in 2016 US-based retailers have spent $4.7 billion on affiliate marketing. According to estimates by 2021 the affiliate marketing industry will grow to $6.8 billion. Not surprisingly, given the size of the sector, there are a lot of different affiliate marketing companies operating in various market segments.
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