8.2. Affiliates that advertise among other keywords or exclusively bid in their pay-per-click campaigns on keywords such as AWeber, AWeber.com, www.AWeber, Awebber, and/or any misspellings or similar alterations of these - be it separately or in combination with other keywords - will be considered trademark violators, and will be terminated from AWeber's Affiliate Program. We will do everything possible to contact the Affiliate prior to the ban. However, we reserve the right to expel any trademark violator from our Affiliate Program without prior notice, and on the first occurrence of such pay-per-click bidding behavior.


For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
Company agrees to defend or, at its option, settle any claim or action against MA to the extent arising from a third party claim that a permitted use of the Technology by the end users infringes any U.S. patent or copyright, provided Company has control of such defense or settlement negotiations and MA gives Company prompt notice of any such claim and provides reasonable assistance in its defense. In the event of such a claim of infringement, Company, at its option, may provide MA with substitute Technology reasonably satisfactory to MA to replace those affected Technologies then in MA's inventory. Company will not be liable under this Section if the infringement arises out of MA's activities after Company has notified MA that Company believes in good faith that MA's activities will result in such infringement. The foregoing states the entire liability of Company with respect to infringement of intellectual property rights.
6.2. Affiliates are paid approximately every 30 days, approximately 15 days after the prior period, provided that Company may, in its discretion, withhold payments until such time as referred customers have completed payment for our service. Payments shall be made by Company check or digital payment (such as PayPal). All payments are made in U.S. Dollars only. Additional payment options (including, but not limited to, electronic payments whether directly or via a 3rd-party provider) may be added at any time. Should this occur, a notice will be sent via email with details and instructions for enrollment. It is the sole responsibility of Affiliates to ensure that their payment information, regardless of means of transmission, is current and correct. Digital Payments (such as PayPal) sent to a valid email address cannot be reversed or retrans`mitted for any reason. Additionally, digital payments may be subject to total dollar amount limits as imposed by the payment provider, and if that limit should be exceeded the Affiliate will receive as many separate payments as necessary to reach the full amount earned in the given payment period.
For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
6.4. AWeber will only pay Affiliates for commissions that are earned and tracked while active members of the Program. Any Affiliate that is removed from the Program because of non-compliant behavior will no longer receive commissions from any referred customers. Affiliates who voluntarily close their account will cease earning commissions immediately, as will any Affiliate who is removed due to cessation of promotional activity (no visible links or click activity for a period of one (1) year or more) and is not responsive to outreach attempts.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.

You’re obviously wondering why I pulled this app. The biggest reason is because it required a lot of upkeep based on how I built it – I had to manually update the XML and keep the installations fresh. By the end of the first week I was getting a lot of people who were pissed that the product prices weren’t accurate – when BB changes their pricing on the master XML feed, I would have to re-export it, modify it for my own structure, then upload it to my own site. This included sales and promotions.
Within an affiliate agreement, the affiliate acts as an independent contractor without a joint venture or other legal entity. By signing the affiliate agreement, the affiliate acknowledges understanding of company policies indicated in the website and agrees to the outlined terms. The affiliate agreement may also require that the affiliate agree not to include any spam on the website and generally comply with federal and state anti-spam laws.
For the purposes of this Agreement, “Link(s)” means the code that Ticketfly makes available to Affiliate that is used for linking from your Site to web pages on Ticketfly.com, and may include banners, text, search boxes, buttons, or other graphics or devices. All Links used in the Program shall be served by the Shareasale Network. Ticketfly may, in its sole discretion, consider written requests to use other serving mechanisms, on a case by case basis. Affiliate shall not modify the Links in any way. Ticketfly will not be responsible for errors that occur in the tracking of transactions if Affiliate has made or caused any such modification.
Yeahmobi is a performance based mobile advertising company, founded by Peter Zou and Frank Wang in May, 2009 in China. It’s one of the oldest and most established app affiliate networks, Yeahmobi mobile affiliate platform serves publishers, media buyers, ad networks and affiliate networks that bring their own affiliate offers to sell them on its platform. The affiliate network supports multiple offer verticals, such as mobile subscription, mobile app download, game download, lead generation, Mcommerce and others. Affiliates can promote offers using several types of traffic, specifically – display, incent, push, email, redirect, pop-up / under, native and app-discovery.

Payment for Services, Training and Support. Services, training and support, when applicable and provided by Company, shall be paid for by MA according to agreed upon terms, and a monthly billing report will be created for MA by Company to show utilization of time and charges. A LATE PAYMENT CHARGE of one and one-half percent (1 ½%) or the maximum rate permitted by applicable law, whichever is less, of the outstanding balance due to Company per month will be imposed on all overdue accounts.
And last, the content of your ad. If attractive or intriguing, it will be used more. If it is boring or boilerplate, people won’t be drawn to click on it. This process becomes second nature, especially when you see what works in general and for your audience, and how to hone your budget for maximum exposure and effectiveness. Once it is a habit for you, you will see clearly how gurus use these steps to make thousands of dollars every day.
Imagine your own customers helping you drive new sales! Customer referrals are the key to viral marketing and a thriving business. With ReferralCandy, bring this incredible power of peer influence to your own online store. Each time your customers make a purchase,we'll follow up by sending them an email that they can forward to refer friends to y… Read more about ReferralCandy
Subject to the terms of this Agreement, Marketer will earn 40% forty percent commission on sales of any Products sold through the Link. Marketer earns an additional 5% five percent commission on sales of any Product sold through a Sub-Marketer’s Link. All commissions are paid through PayPal; as a material term of this agreement Marketer shall maintain an active PayPal account in good standing in order to receive any payments hereunder.
As of today, merchants can either act as if they will be held liable for their affiliate’s actions, or be prepared for FTC litigation if an affiliate does something illegal. In order to prevent unneeded litigation, your affiliate marketing agreement should explicitly and clearly state terms about how the affiliate may and may not advertise. The agreement should also include a proper termination clause in the event a violation does occur.
Until Elon Musk releases his self-driving particle beam transporter to the public, flying is still the way to go. So why not take your transportation to new heights by hiring a private jet rather than flying coach? Stratajet is like Uber, but for jets – it’s one of the first platforms out there that connects private plane owners with luxury-loving travelers. Skip the airport wait and take to the skies with class!
This Affiliate Agreement ("Agreement") contains the complete terms and conditions between us, FatCow ("FatCow") and you, regarding your application to and participation in, the FatCow Affiliate Program (the “Affiliate Program”) as an affiliate of FatCow (an “Affiliate”), and the establishment of links from your website to our website, https://www.FatCow.com.
This one’s been picking up a lot of steam lately, and for good reason. We all spend too much time on email – the average US worker spends 6.3 hours a day. Drag not only helps you cut down on that wasted time, it also makes the time you do spend more valuable. The simple (but powerful) interface allows you to easily organize your inbox and prioritize tasks, along with customization features that make it a game-changer for anyone who uses email on the regular.

888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.


For the right industries, newspaper classified ads can still be incredibly profitable. While the newspaper industry is indeed in decline, there are still many years left were classified ads can be profitable. Most affiliate marketers don’t give any thought to off-line advertising, let alone classified ads, so this can be a big leg up over your competition. A giant traffic source that you don’t have to compete for. And better yet, this can be started on a budget.

We will evaluate your application in good faith and will notify you of your acceptance or rejection in a timely manner. We may reject your application if we determine (in our sole discretion) that your website is not suitable for the Affiliate Program for any reason, including, but not limited to, its inclusion of content that is, in our opinion, unlawful or otherwise violates our Acceptable Use Policy.
Disputes: Affiliate has access to FatCow's real-time Affiliate Program statistics and agrees to file any disputes within forty-five (45) days after the end of the month in which the sale or event that is disputed occurred. Disputes filed after forty-five (45) days of the date on which the disputed sale or event occurred will not be accepted by FatCow and Affiliate forfeits forever any rights to a potential claim.
Avazu is a performance marketing-based mobile display division of Avazu Inc., it connects ad buyers with mobile publishers worldwide. With Avazu Mobile publishers can monetize their inventory via mobile app download, call, form fill or purchase conversions. Advertisers only pay when their conversion occurs. The company works with 100+ ad networks to provide a mediation service that can deliver additional fill-rate across a range of geographies.
Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
Ticketfly makes no express or implied warranties or representations with respect to the Program or any products sold through the Program (including, without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties arising out of a course of performance, dealing, or trade usage). In addition, Ticketfly makes no representation that the operation of the Ticketfly Site will be uninterrupted or error-free, and we will not be liable for any such interruptions or errors.
This Agreement may be terminated by either party at the expiration of its term or any renewal term upon thirty (30) days written notice to the other party. Company acknowledges that this Agreement shall not be terminated for MA’s failure to follow an operating plan, standard procedure, training manual, or substantial equivalent published in Paragraph 3 (k) of this Agreement, except that Company does reserve the right to terminate this Agreement for MA’s failure to follow required procedures relating to the processing of sales contracts, invoices and billing related to Technology sold under this Agreement.
Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.[25]
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
Retailers view app users as their biggest money makers, allocating ⅓ of all mobile ad spend on app install ads. There are a few reasons you should aim to know if a user is a new or existing customer to a merchant (including utilizing different acquisition incentives), but we’ll focus on routing. Today, the expected linking experience is standard — users tap a link in the publisher app and they are sent to the homepage of a merchant’s mobile website.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Affiliate may not in any manner misrepresent or embellish the relationship between the parties. While Ticketfly requests that Affiliate identify itself on its Site as a member of the Ticketfly Affiliate Network, Affiliate shall not otherwise engage in any promotions which name Ticketfly or imply any relationship or affiliation between the parties including, but not limited to, press releases, marketing materials, offline print advertising or marketing campaigns, media kits, screen shots, graphics altered for co-branding or any other format or media. Any such promotion will be considered grounds for immediate termination of this Agreement and may invoke further legal action.
We periodically update these terms. We might also choose to replace these terms in their entirety if, for example, the Affiliate Program changes, ends, or becomes part of an existing program, including our partner programs. If we update or replace the terms we will let you know via electronic means, which may include an in-app notification or by email. If you don’t agree to the update or replacement, you can choose to terminate as we describe below.

HOMENAV WILL NOT BE LIABLE TO AFFILIATE FOR ANY INDIRECT, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING, WITHOUT LIMITATION, LOST PROFITS OR LOST DATA) ARISING OUT OF THIS AGREEMENT. HOMENAV’S ENTIRE LIABILITY ARISING FROM THIS AGREEMENT OR AFFILIATE’S PARTICIPATION IN THE AFFILIATE MARKETING PROGRAM, WHETHER IN CONTRACT OR TORT, WILL NOT EXCEED THE AMOUNTS PAYABLE TO AFFILIATE UNDER THIS AGREEMENT.
8Binary offers any level trader the opportunity to use market leading trading platforms to manage risk and maximize profits. With a truly global reach and renowned customer service, 8Binary is a secure and safe way to trade Binary Options. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Whether you are a beginner, retail investor or a professional trading entity, 8Binary guarantees the best user experience possible.
Business Practices. Company shall not specify the business practices of MA, nor regulate the manner in which MA shall operate its business, provided that MA (a) conducts business in a manner that reflects favorably at all times on the Technology sold and the good name, goodwill and reputation of Company and its affiliates; (b) avoid deceptive, misleading or unethical practices that are or might be detrimental to Company and/or its Affiliates, the Technology or the public, including but not limited to disparagement of Company or the Technology; (c) make no false or misleading representation with respect to Company or the Technology; and (d) make no representations with respect to Company or the Technology that are inconsistent with any applicable license agreement(s) for the Technology provided by Company, promotional materials and other literature distributed by Company pertaining specifically to the Technology, including all liability limitations and disclaimers contained in such materials. 

Before I do, a quick note about being in the app space. If you’re unfamiliar with it, I urge you to read blog posts on my site or browse around the web to learn about getting started with apps. You need to become a registered developer with Apple ($99 a year) and then build your iPhone app programming with developers. I have a free eBook that walks through this entire process if you’re interested in learning more about how to go from newbie to app power house.
A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
6.2. Affiliates are paid approximately every 30 days, approximately 15 days after the prior period, provided that Company may, in its discretion, withhold payments until such time as referred customers have completed payment for our service. Payments shall be made by Company check or digital payment (such as PayPal). All payments are made in U.S. Dollars only. Additional payment options (including, but not limited to, electronic payments whether directly or via a 3rd-party provider) may be added at any time. Should this occur, a notice will be sent via email with details and instructions for enrollment. It is the sole responsibility of Affiliates to ensure that their payment information, regardless of means of transmission, is current and correct. Digital Payments (such as PayPal) sent to a valid email address cannot be reversed or retrans`mitted for any reason. Additionally, digital payments may be subject to total dollar amount limits as imposed by the payment provider, and if that limit should be exceeded the Affiliate will receive as many separate payments as necessary to reach the full amount earned in the given payment period.

Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.


15.1. You agree that you are an independent contractor, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between you and Merchant.com. You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on Your Site or any other of Your Site or otherwise, that reasonably would contradict anything in this Section.
Also remember to start off slowly. Do not start a campaign and spend $1000 upfront. Perform small $20 per day experiments and then scale up the ones that work. For most people, it takes many experiments and hundreds or thousands of dollars spent before a profitable ad combination is found. But once it has found, it can be scaled up, and earn all of your money back and then some.
Four months later, Laurence Canter and Martha Siegel, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?"[15] Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email.[12] More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers (botnets) to send spam remotely.[10]

Whether it's traditional affiliate, mobile, blogger management or other media channels, we develop multi-channel, cross-device strategies to reach your target audience KPI goals.  Working with unique partners on a Cost Per Sale basis like search, cart abandonment and retargeting allows our clients to better control costs and lower their risks in these channels.
Upon the execution of this Agreement, MA shall pay to Company a quarterly service fee (the “Service Fee”) in the amount equal to US $15,000.00 on the first day of each quarter for the Term of this Agreement as set forth in Section 1 hereinabove, for each month that MA has no sales pursuant to this Schedule A, with the first payment due and payable on the date of execution of this Agreement.
Except as set forth in Section 17, “Modifications,” this Agreement may be amended or supplemented only by a writing that is signed by duly authorized representatives of Ticketfly. No term or provision hereof will be considered waived by either party, and no breach excused by either party, unless such waiver or consent is in writing signed on behalf of the party against whom the waiver is asserted. No consent by either party to, or waiver of, a breach by either party, whether express or implied, will constitute a consent to, waiver of, or excuse of any other, different, or subsequent breach by either party.
When searching for the best productivity apps for iOS, you look for ease of use and efficiency above anything else. If you are to improve your productivity, you need something that takes away unnecessary distractions, and allows you to structure your day effectively. We know how it is to be a busy affiliate marketer, and we think we've got just the thing for you. Here are, in the opinion of Online Affiliate World, the nine best Apple productivity apps around.
eBay Partner Network, which is eBay's in-house affiliate network, offers publishers and developers a way to earn commissions for driving buyers to make purchases on eBay. eBay Developers Program members, using eBay's APIs to power buying applications, can also join the eBay Partner Network for the potential to earn money for referring traffic to eBay. Some eBay APIs, such as the Finding API, support affiliate tracking, which is necessary to identify the traffic you drive to eBay. For example, when you submit a search request with the Finding API, using your affliate information, such as a tracking ID, the URLs for the eBay site in your response include tracking information. When buyers follow these URLs to eBay and make purchases, you earn commissions.
Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[27] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[72]
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
You shall not use the Licensed Materials for any purposes other than selling FatCow Products and Services, without first submitting a sample to us and obtaining the express prior written consent of FatCow in each instance. You shall not use the Licensed Materials in any manner that is disparaging or that otherwise portrays FatCow, any hosted member of FatCow or any FatCow employee or representative in a negative light. We reserve all of our rights in the Licensed Materials and your license to use such material is limited to the manner described herein. We may revoke your license at any time, by giving you written notice. If not previously revoked, this license shall immediately terminate upon the termination of your participation in the Affiliate Program.
No Resale Limitations. Unless otherwise stated in this Agreement, Company shall not require that MA be limited to the persons or accounts to which it may market, distribute or sublicense any product or service that MA sells or desires to sell, including without limitation, the Technology, within the Territory as defined in Schedule A of this Agreement.
A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
affiliate 101 Amazon AM Days attribution BBJ Black Friday BlogHer Bonobos conferences CRM Customer Service Cyber Monday e-book Entrepreneur flex schedules Fraud Fremium FTC global Global Affiliate Google holidays incrementality Lending Bubble Mortage NDA Outsourcing Pacesetters Panda Pay Per Click Pinnacle Awards Rent the Runway Revenue Sales Strategy SEO ShareASale Shop.org small business Start-Up summer meeting trademark hijacking volunteering Wayfair webinar working parents

For the advertiser, we understand the concept of monitoring the status of a campaign is vitally important to ensure the campaign is achieving the best results possible. We analyze how well an affiliate marketing company monitors campaigns to ensure the best practices and guidelines are being followed by publishers in order to ensure that visitors to a publisher’s page have the right idea about the products and/or services being offered.

MA agrees that any and all warranties made to Client shall be made only by MA. MA acknowledges and agrees that MA will make no representations to its Clients with respect to any warranty made by Company. MA hereby agrees to indemnify and hold Company harmless for any loss, damage, claim or action resulting from MA’s failure to comply with any of MA’s obligations under this Agreement. MA will be solely responsible for any claims, warranties or representations made by MA or MA's representatives or agents, which differ from the warranties, provided by Company in the applicable end user license agreement(s).
One way to promote your app is through affiliate marketing. This is when a company partners with a social influencer or other professional entity that has a wide base of influence and the potential to drive traffic to apps and websites based on their following and reach. Many mobile-first companies use affiliates to help push certain actions regarding their app, such as downloads or in-app purchases. 

The biggest difference is the downloads and eye balls. If you build that mobile website and just have it in cyberspace, you still need to go out and drive massive traffic to it via content, advertising, emails, partnerships, etc. When you put an app in the app store, you’re going to get a few hundred downloads in the first week (assuming it’s free and has a good marketing strategy).
There are three main types of affiliate ads: pay-per-click, pay-per-lead, and pay-per-sale. Each of these affiliate ad types has one thing in common. They are all performance based — you don’t earn money until your readers perform an action such as clicking on a link or clicking on a link and then purchasing the product on the page to which the link takes them.

ClickDealer is a global performance marketing agency, founded in 2012 by Max Polyakov in Menlo Park, US. A distinguishing feature for this company is its focus direct relationships with advertisers to secure more beneficial conditions for the company’s publishers. Specifically ClickDealer organizes annual MeetUp event for its most loyal partners. Another feature that stands the company’s affiliate program apart from the rest is a loyalty program that provides a number of rewards for ClickDealer partners. Also the company provides publishers with a special list offers that is always less than a week old.
Mobidea is a mobile affiliate network thats is focused on CPA advertising. With Mobidea, publishers get daily payments via PayPal, ePayments, Payza, Paxum, FirstchoicePay, and Wire Transfers. The platform provides real-time optimization capabilities for affiliates to focus their efforts on top converting offers only. Mobidea provides 7/7 support in 5 languages.
The biggest difference is the downloads and eye balls. If you build that mobile website and just have it in cyberspace, you still need to go out and drive massive traffic to it via content, advertising, emails, partnerships, etc. When you put an app in the app store, you’re going to get a few hundred downloads in the first week (assuming it’s free and has a good marketing strategy).
A couple years ago in United States v. Cyberheat, Inc., the Federal Trade Commission attempted to hold a seller liable for the misconduct of its marketing affiliates. One of Cyberheat’s affiliates used sexually explicit e-mails that didn’t comply with FTC warning label requirements, and the FTC tried to hold Cyberheat strictly liable for the affiliate’s actions. Although the case did not result in merchants being held strictly liable for an affiliate’s actions per se, since then, the FTC and state authorities have continued to increase affiliate monitoring requirements.
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