For more information and suggestions about how to comply with these guidelines, please visit our page entitled "Affiliate Disclosure Requirements and Examples." Please note that this page is only intended to provide guidance. It does not purport to provide legal advice and it does not guarantee that you'll be in compliance with FTC regulations should you follow the suggestions presented. You are advised to seek and obtain your own legal advice on how these rules apply to your website or other promotional activities for which you receive compensation.
Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.[24]:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.[24]:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
PartnerCentric touts over 60,000 partnerships and knows how to leverage those existing partnerships to help your individual program. There is no one-size-fits all solution to fully optimize a program and we provide a team of industry veterans who know how to drive success. We have experience working across 16 different networks globally, and are not limited to any one platform or network. Additionally, we maintain benchmark data on every affiliate partner, client vertical, and paid placement opportunity. An in-house team is unable to reference such benchmarks in order to optimize partner conversion rates, improve ROAS or negotiate lower cost paid placements with specific ROI goals. Lastly, in-house teams are typically not kept up to date on changing legal matters like Nexus, international laws or tax forms for partners. We have a team solely dedicated to these matters.
There are several ways to find an affiliate program that provides offers for a specific business vertical. The key is to apply multiple techniques to eliminate any possible bias. The place to begin your research would be Affiliate Networks directories, such as the one that mobyaffiliates hosts. To evaluate multiple networks you may pick up from a directory, you need to find people’s feedback on these networks on places like Quora, online forums and LinkedIn. Make sure you tried multiple search queries on these resources to find as much feedback as possible, avoid comments that are strictly negative or positive, genuine feedback is usually in between these two extremes. On LinkedIn you can find both affiliate networks company employees to ask questions and groups dedicated to affiliate industry. But again – don’t expect an affiliate network employees to share with you any cons of the company they work for, approach these people to figure out in general – do they provide offers for a particular vertical or not.
8.6. AWeber Affiliates are rewarded for networking and bringing in new customers through their own marketing efforts. AWeber prohibits Affiliates from utilizing their Affiliate link to refer their own customer account(s) to receive commission (“self referrals”). This also includes accounts that are not under their name but are paid for using a payment medium that they own. This includes forms of online payment (Credit/Debit cards) but also checks and money orders. Also prohibited are referrals for individuals of the Affiliate’s immediate family or household, or any other such relationship deemed problematic by the Company.
There are many ways to make money with a website online. Whether you own a blog or sell products or services, there is one thing you need so as to make money. This is traffic, that is, you need to have visitors coming to the website. When people visit your website, they are likely to purchase the products you are selling and this will help grow your business.
The most well-known paper click network is Google Adwords. there is a misconception that Google does not allow any affiliate ads on its Adwords network. This is simply not true. Google does, however, have some very strict guidelines for what is acceptable. Before you get started, it is absolutely crucial that you read the Google Adwords terms and conditions. Do not skip this step. Google is known for banning people’s accounts with absolutely no warning for relatively small infractions. It’s not fun to go through the terms or conditions, but in this case, you really need to do it.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.

With the advent of online affiliate marketing, affiliates have used methods like false advertising, spam, and adware to drive traffic to a merchant’s website.  Because the online e-commerce industry utilizes ever changing technology and lacks clearly defined standards, your affiliate advertising agreement is the best way to articulate what affiliates may and may not use to advertise your company.
Compliance with Applicable Laws.  You shall comply, and shall ensure that any third parties performing sales or referral activities on your behalf comply, with all applicable foreign and domestic laws (including without limitation export laws and laws applicable to sending of unsolicited email), governmental regulations, ordinances, and judicial administrative orders. You shall not engage in any deceptive, misleading, illegal or unethical marketing activities, or activities that otherwise may be detrimental to us, our customers, or to the public. Export laws and regulations of the United States and any other relevant local export laws and regulations may apply to the HubSpot Products. You will comply with the sanctions programs administered by the Office of Foreign Assets Control (OFAC) of the US Department of the Treasury.  You will not directly or indirectly export, re-export, or transfer the HubSpot Products to prohibited countries or individuals or permit use of the HubSpot Products by prohibited countries or individuals.

Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[98]:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[99] and confidence schemes like the Nigerian "419" scam.[100][101][102] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[103][104]


Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.
11.7. Equitable Relief. The parties agree that any breach of either of the party's obligations regarding trademarks, service marks or trade names, confidentiality, links or the removal of links, and/or user data may result in irreparable injury for which there may be no adequate remedy at law. Therefore, in the event of any breach or threatened breach of a party's obligations regarding trademarks, service marks or trade names, confidentiality, links or the removal of links, and/or user data, the aggrieved party will be entitled to seek equitable relief in addition to its other available legal remedies in a court of competent jurisdiction.

Affiliate will be solely responsible for the development, operation, and maintenance of Affiliate’s Site and for all content that appears on such Site. Such responsibility includes, without limitation: (i) the technical operation of Affiliate’s Site and all related equipment; (ii) the accuracy, timeliness and appropriateness of content posted on Affiliate’s Site; (iii) ensuring that posted materials do not violate or infringe upon the rights of any third party; (iv) ensuring that posted content is not libelous or otherwise illegal. Affiliate shall not use any Ticketfly proprietary materials in a manner that is disparaging or that otherwise portrays Ticketfly in a negative light.


This the just normal economics of internet marketing coming into play. Affiliates are not really used to “normal” profit margins in a traditional business sense. We talk about 200-300% ROI per day like it’s normal. When you’re on native advertising for affiliate marketing campaigns, you’ll find that the more you scale, the more your ROI goes down (but your overall profit goes up).
Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
We will provide all of the information necessary for you to make Links from your Affiliate Site to our site. FatCow will be solely responsible for order processing (including payment processing, cancellations, and refunds) for orders for FatCow Products and Services placed by a Referred Customer following a Link from your Affiliate Site, for tracking the volume and amount of Qualified Purchases generated by your Affiliate Site, and for providing information to Affiliates regarding Qualified Purchase statistics. FatCow will be solely responsible for all order processing, including but not limited to payment processing, cancellations, refunds and related FatCow service.
It is the intent of FatCow to treat all of our customers fairly. Accordingly, we require all FatCow Affiliates to comply with applicable laws, regulations and guidelines concerning advertising and marketing, including without limitation, the Federal Trade Commission (FTC) Endorsement Guides, which require that material connections between advertisers and endorsers be disclosed. This means that all Affiliate Sites (e.g. directories, review/rating websites, blogs, and other websites) and any email or collateral that provide an endorsement or assessment of FatCow’s Products and Services must prominently disclose the fact that you receive compensation for Referred Customers.
9.2. Confidentiality. Each party agrees to use the other party's Confidential Information solely for the purposes contemplated by this Agreement, and to refrain from disclosing the other party's Confidential Information to any third-party, unless (a) any disclosure is necessary and permitted in connection with the receiving party's performance of its obligations or exercise of its rights under this Agreement or any other agreement between the parties; (b) any disclosure is required by applicable law; provided, that the receiving party uses reasonable efforts to give the disclosing party reasonable advance notice thereof so as to afford the disclosing party an opportunity to intervene and seek an order or other appropriate relief for the protection of its Confidential Information from any unauthorized use or disclosure; or (c) any disclosure is made with the consent of the disclosing party. For the purposes of this Agreement "Confidential Information" includes, without limitation, the terms of this Agreement (including pricing) and information regarding existing or contemplated service, products, advertisers, processes, techniques, or know-how, or any information or data developed pursuant to the performance of the services. Notwithstanding the foregoing, Affiliate agrees that Company may divulge its personal and/or otherwise Confidential Information to an agency, legal or regulatory authority, person or entity relating to investigations, claims or actions that Affiliate has violated this Agreement or any applicable law or regulation.
FatCow will process orders placed by Referred Customers who follow the Links from an Affiliate Site to FatCow. We reserve the right, in our sole discretion, to reject orders that do not comply with certain requirements that we may establish from time to time. All aspects of order processing and fulfillment, including FatCow’s services, cancellation, processing, refunds and payment processing will be our responsibility. We will track the Qualified Purchases generated by your Affiliate Site and will make this information available to you through our website. To permit accurate tracking, reporting, and commission accrual, you must ensure that the Links between your website and our website are properly formatted.
This Agreement contains the entire agreement between the parties, and no representations, statements or inducements, oral or written, not contained herein, shall be binding upon the parties. Company expressly disclaims the making of, and MA acknowledges that it has not received a warranty or guaranty, express or implied, as to the potential volume, profits or success of the business venture contemplated by this Agreement.
11.12. Modifications. We may modify any of the terms and conditions contained in this Agreement, at any time and in our sole discretion, by posting a change notice or a new agreement on the BTI Affiliate Partner Site and giving you notice of the modification through InfusionSoft. Modifications may include, for example, changes in the scope of available referral fees, referral fee schedules, payment procedures, and Program rules.
Commissionfactory is an Australia-based affiliate marketing company that positions itself on the intersection of brands, affiliates and customers. The company’s platform welcomes webmasters, app developers, Facebook Fan Page owners, as well as Tumblr blog owners to get an extra revenue generating channel. It provides quick payments, allows to advertise big brands that have established reputation and have won their customers trust and the robust ad campaign performance tracking system.
JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.

PayPal Payments: Please refer to PayPal's policy to ensure you are eligible to receive payment if you reside outside of the United States https://www.paypal.com/cgi-bin/webscr?cmd=_display-approved-signup-countries-outside. (PayPal payments will only be reissued within one hundred and twenty (120) days of the original issue date in the case of an incorrect PayPal address or refusal from PayPal to accept a payment.)


On the pros side of having an in-house affiliate program are such factors as having a control over the whole system, quality assurance and reducing costs if you manage to keep your affiliate program department small. On the cons side such things as it’ll take time to build a significant size affiliate base, advertising costs, potentially costly mistakes. Expect for a very few occasions when you’re launching a unique product or service and monetizing it with ads from an affiliate network may present a challenge, you better off to just sign up a reputable affiliate network.
“Airbnb has always maintained affiliate relationships with partners around the world,” a spokesperson for the company told TechCrunch in a statement. “In 2015 we ended some inactive partners, but have maintained others. The new landing page serves as simple, single place for potential partners to find the information they need to become an Airbnb affiliate and is available in all countries that Airbnb operates.”
PayPal Payments: Please refer to PayPal's policy to ensure you are eligible to receive payment if you reside outside of the United States https://www.paypal.com/cgi-bin/webscr?cmd=_display-approved-signup-countries-outside. (PayPal payments will only be reissued within one hundred and twenty (120) days of the original issue date in the case of an incorrect PayPal address or refusal from PayPal to accept a payment.)
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[6] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[7] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[8]
Don’t expect big profits (at least not at first). While some bloggers generate a decent ancillary income from affiliate advertising, most bloggers can’t boast those kinds of results. Boosting your income through affiliate advertising takes time and practice. Don’t be afraid to test new ads, placement, and programs until you find the best mix to meet your goals for your blog.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.
The affiliate relationship does not represent a professional or formal agreement, and as an affiliate you are not an employee of AffiliateWP, LLC. or Sandhills Development, LLC. You agree that this is not a legally binding relationship and as a result may not take legal action against AffiliateWP, LLC. and Sandhills Development, LLC. These affiliate terms and conditions are subject to change without notice.
Avazu is a self-served ad exchange for publishers, with a headquarter in Shanghai, China. The company’s ad platform covers more than 130 countries and 85% internet users in the world. By establishing multiples offices in Europe, North America and India, the company has managed to secure healthy business relationships with a number of partners to build one of the leading app affiliate networks. Avazu’s offers affiliates multiple advertising formats such as banner, pop-up, float and video ad to broaden eCPM scale and boost revenue. By utilizing prediction algorithm and ad monitoring mechanism, the company can effectively block malicious delivery of inappropriate ads.
2.2. All Affiliates that engage in email marketing must have the consent of the recipient to send such email and shall maintain records evidencing such consent including, without limitation: (a) Subscriber opt-in date; (b) Registration source; (c) First name; (d) Last name; (e) E-mail address; (f) Privacy Policy of Source Site; (g) Any other information collected; and (h) Affiliate will supply such records to Company within one (1) business day of a request.
Affiliate marketing is a revenue-sharing plan where an online automated marketing program lets influencers place advertiser banner ads or buttons on their own site. Influencers receive a referral fee or commission from conversions when a customer clicks the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser’s website. Our team of affiliate management experts can help you establish, manage, and grow your affiliate marketing channel.

Within an affiliate agreement, the affiliate acts as an independent contractor without a joint venture or other legal entity. By signing the affiliate agreement, the affiliate acknowledges understanding of company policies indicated in the website and agrees to the outlined terms. The affiliate agreement may also require that the affiliate agree not to include any spam on the website and generally comply with federal and state anti-spam laws.


Luckily Button is the world’s first mobile partnership platform that fixes all of the breakdowns in mobile facing the affiliate industry, built for the app economy, and used by 9 out of the 10 biggest ecommerce retailers along with the largest publishers. Button offers a variety of solutions for publishers and merchant’s mobile partnerships, most recently introducing Purchase Path, a scaleable solution to turn regular affiliate links into links that are optimized for mobile tracking!
ClickDealer is a global performance marketing agency, founded in 2012 by Max Polyakov in Menlo Park, US. A distinguishing feature for this company is its focus direct relationships with advertisers to secure more beneficial conditions for the company’s publishers. Specifically ClickDealer organizes annual MeetUp event for its most loyal partners. Another feature that stands the company’s affiliate program apart from the rest is a loyalty program that provides a number of rewards for ClickDealer partners. Also the company provides publishers with a special list offers that is always less than a week old.
No Resale Limitations. Unless otherwise stated in this Agreement, Company shall not require that MA be limited to the persons or accounts to which it may market, distribute or sublicense any product or service that MA sells or desires to sell, including without limitation, the Technology, within the Territory as defined in Schedule A of this Agreement.

In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
An affiliate marketing agreement may be a merchant’s first defense to prevent third-party advertisers from using unlawful or distasteful advertising practices to advertise the merchant’s business.  Of course, you want affiliates to advertise your company in a legal and professional way, but even more importantly, there’s a chance you could be held liable if they don’t.
The web is littered with massive amounts of hype about affiliate marketing and other "make money online" topics and no information with any real value. Many of these sites and products are authored by people who aren't making a dime, and they're trying to sell you a product they don't really use or some get-rich-quick dream just so they can pad their pockets.I'm not filthy rich, but I make thousands of dollars per month with affiliate marketing -- much of it is passive. 
eBay Partner Network, which is eBay's in-house affiliate network, offers publishers and developers a way to earn commissions for driving buyers to make purchases on eBay. eBay Developers Program members, using eBay's APIs to power buying applications, can also join the eBay Partner Network for the potential to earn money for referring traffic to eBay. Some eBay APIs, such as the Finding API, support affiliate tracking, which is necessary to identify the traffic you drive to eBay. For example, when you submit a search request with the Finding API, using your affliate information, such as a tracking ID, the URLs for the eBay site in your response include tracking information. When buyers follow these URLs to eBay and make purchases, you earn commissions.
MaxBounty is a performance-based affiliate network. It was launched in 2004 and ever since its team has been working hard to equally benefit both parts of the online advertising business – advertisers and publishers. One of the distinctive features that MaxBounty has is its industry highest rates for performance marketers and digital advertisers to achieve high ROI. 

HubSpot’s Proprietary Rights.  No license to any software is granted by this Agreement. The HubSpot Products are protected by intellectual property laws. The HubSpot Products belong to and are the property of us or our licensors (if any). We retain all ownership rights in the HubSpot Products. You agree not to copy, rent, lease, sell, distribute, or create derivative works based on the HubSpot Content, or the HubSpot Products in whole or in part, by any means, except as expressly authorized in writing by us. HubSpot, the Sprocket Design, the HubSpot logos, and other marks that we use from time to time are our trademarks and you may not use them without our prior written permission, except as otherwise set forth in this Agreement.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers pay their publishers only when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.
We make no express or implied warranties or representations with respect to the Affiliate Program or any FatCow Products and Services sold through the Affiliate Program (including, without limitation, WARRANTIES OF FITNESS, MERCHANTABILITY, NON-INFRINGEMENT, OR ANY IMPLIED WARRANTIES ARISING OUT OF COURSE OF PERFORMANCE, DEALING, OR TRADE USAGE). In addition, we make no representation that the operation of our website will be uninterrupted or error free, and we will not be liable for the consequences of any interruptions or errors, including the tracking of information concerning Referred Customers during any period of interruption.
Filtering through offers is simple thanks to the intuitive interface and you’ll be able to filter them by categories and sale prices. One nice feature that ClickBank offers is the ability to view rebill totals, so you can avoid products that are continually returned by buyers. This is a priceless feature that allows for the maximization of revenue.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
Mobobeat is a mobile performance marketing company, founded in 2008 with a headquarter in Madrid, Spain. It helps mobile app developers to monetize their traffic, provides ad campaigns on a global scale for ad networks to keep their fill rate high and provides best Ecpm for media buyers. Mobobeat’s ad platform features multiple optimization tools to manage ad campaigns performance in terms of their click-through rate, conversion rate and post-install metrics – engagement, LTV and purchases.
You will indemnify, defend and hold us harmless, at your expense, against any third-party claim, suit, action, or proceeding (each, an "Action") brought against us (and our officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with us to the extent that such Action is based upon or arises out of (a) your participation in the Affiliate Program, (b) our use of the prospect data you provided us, (c) your noncompliance with or breach of this Agreement, (d) your use of the Affiliate Tool, or (e) our use of the Affiliate Marks. We will: notify you in writing within thirty (30) days of our becoming aware of any such claim; give you sole control of the defense or settlement of such a claim; and provide you (at your expense) with any and all information and assistance reasonably requested by you to handle the defense or settlement of the claim. You shall not accept any settlement that (i) imposes an obligation on us; (ii) requires us to make an admission; or (iii) imposes liability not covered by these indemnifications or places restrictions on us without our prior written consent.
Impact Radius' global performance marketing platform is disrupting traditional affiliate network models, empowering marketers and agencies by providing the technology to track and optimize partnerships. This is unique in the affiliate space because it allows brands to align programs with their own business objectives and gain unique insights into the value of each partnership. Impact Radius' technology also allows marketers to capture and analyze results across all marketing channels to intelligently optimize marketing spend. With this kind of vision, it's no surprise that Impact Radius recently secured $30 million in growth funding from Silversmith Capital Partners.
You hereby agree to indemnify and hold harmless FatCow and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) (any or all of the foregoing hereinafter referred to as "Losses") insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the Affiliate Trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your Affiliate Site, including, without limitation, its development, operation, maintenance and content therein not attributable to us.
For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
Merchants should consider crafting their affiliate channel strategy with the help of an in-country affiliate marketing agency that has boots on the ground, staffs local experts, and develops relationships with domestic affiliates and networks. A smart affiliate marketing agency will have knowledge of various cultural intricacies and unique market challenges and can tailor channel offers in a way that produces better yields and higher sales. Such an agency can help global merchants understand the unique ecosystem and players to involve for building an affiliate marketing channel that resonates with a regionally-specific customer base and delivers ROI. A strong agency with a local presence also provides an unbiased, 50,000 foot view of the affiliate channel and can recommend what’s most effective for a specific merchant in that market without platform favoritism or exclusivity, which network managed services cannot provide. 
Carter Thomas is the voice behind Bluecloud, blogging and consulting in the mobile world. He owns and manages over 15 iPhone apps, many of which he designed and marketed himself. He has mastered the secrets behind how to make money with apps and is constantly creating new, innovative marketing strategies that drive huge downloads and revenue. Beyond the app market, Carter owns three other companies in the retail, direct marketing, and internet marketing.
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