On the pros side of having an in-house affiliate program are such factors as having a control over the whole system, quality assurance and reducing costs if you manage to keep your affiliate program department small. On the cons side such things as it’ll take time to build a significant size affiliate base, advertising costs, potentially costly mistakes. Expect for a very few occasions when you’re launching a unique product or service and monetizing it with ads from an affiliate network may present a challenge, you better off to just sign up a reputable affiliate network.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
When we take over programs that were previously managed by in-house teams, we usually find and fix just some of the following issues: Overpaid and underperforming partners, lower ROI relative to benchmarks, missed growth opportunities, compliance and traffic quality issues, concentration risk with 10 or fewer partners, coupon cannibalization, and tracking issues. With the ROAS lost from mismanagement and lack of optimization from an in-house manager, can you truly afford not to work with an affiliate marketing agency?
So, if you send a user to a retailer’s mobile website, and they decide to download the app, tracking will get lost through the app store and publishers don’t get paid for the install or potential purchase. Not to mention, the user faces a poor experience since once the app downloads they are not deep linked into the page they were viewing and abandon the purchase all together. A lose, lose. These breakdowns have caused publishers to under-invest in mobile, leaving retailers even more dependant on the ever increasing power of Google and Facebook.
Our clients love the growth and profitability we bring through their affiliate channel as well as insights we provide along the way. We look to improve every step of the purchase funnel and truly partner with our advertisers and clients to optimize the purchase path while providing true transparency as we work to achieve goals for our clients. We’re the affiliate marketing agency of choice for some of the world’s best brands and are proud of the trust they place in our support of their marketing efforts.
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