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Working with affiliate marketing companies has a lot of business benefits. Operating on a CPA model means they offer a low-risk strategy that can yield huge results. It’s a performance driven approach that only rewards affiliate partners who generate sales. Advertisers don’t pay-out unless the campaign is successful, which generates a strong ROI making this channel one of the most profitable digital channels to exist. This also means that affiliate marketing companies don’t get paid unless your campaign generates positive results.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
MoreNiche is an affiliate network with a focus on several specific offers niches – Health, Beauty and Fitness. It offers affiliates from 30 to 80% commissions, which is above affiliate marketing average commission level. It provides a chargeback protection, guaranteed bi-weekly payments, robust affiliate support, on-going campaign optimization, real-time stats, personal consultation and more.
Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s analytics-based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.
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So, if you send a user to a retailer’s mobile website, and they decide to download the app, tracking will get lost through the app store and publishers don’t get paid for the install or potential purchase. Not to mention, the user faces a poor experience since once the app downloads they are not deep linked into the page they were viewing and abandon the purchase all together. A lose, lose. These breakdowns have caused publishers to under-invest in mobile, leaving retailers even more dependant on the ever increasing power of Google and Facebook.
Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). Ebay and Amazon are used as online marketing and logistics management platforms. On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used. Online business marketing platforms such as Marketo, Aprimo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).
Our clients love the growth and profitability we bring through their affiliate channel as well as insights we provide along the way. We look to improve every step of the purchase funnel and truly partner with our advertisers and clients to optimize the purchase path while providing true transparency as we work to achieve goals for our clients. We’re the affiliate marketing agency of choice for some of the world’s best brands and are proud of the trust they place in our support of their marketing efforts.
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