For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
Once you’ve recruited your affiliates, you’ll want to keep tabs on them and the performance of your program. Regular communication is essential to establishing a strong affiliate program, and this can happen via email, as that’s the preferred method of communication for most affiliate marketers, per the AffStat 2016 Affiliate Marketing Benchmark Report.
Our ads, pop-ups, banners, videos and all our call-to-actions are designed to be irresistible. They match users’ and gamers’ interests at the time when they are most likely to respond. Whether you let our experts choose the best revenue-generator campaigns for your profile or pick-up your own selection, you start cashing in immediately. This makes Art of Click one of the most attractive mobile affiliate platform for app game monetization in Asia!
From 2013, time spent on mobile has nearly tripled, topping more than 5 hours a day, and so have mobile purchases — both volume and dollars spent, 90% of Alibaba’s 2017 Singles’ Day orders were completed on mobile. With additions like app install ads, mobile commerce has redefined advertising as we know it and now accounts for the most ad spending growth worldwide. Mobile presented a massive opportunity for affiliate marketing, but as we’ll come to find out, an even bigger challenge — one of the top 3 most used mobile shopping apps, Ibotta, attempted a mobile affiliate program and saw a 40% missed order rate (i.e. 40% missed revenue). Mobile’s infrastructure wasn’t built like desktop, so it’s not as simple as adding the same tracking links to products on mobile. In fact, if you think about mobile links similar to desktop — tracking will almost never sustain.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
As of today, merchants can either act as if they will be held liable for their affiliate’s actions, or be prepared for FTC litigation if an affiliate does something illegal. In order to prevent unneeded litigation, your affiliate marketing agreement should explicitly and clearly state terms about how the affiliate may and may not advertise. The agreement should also include a proper termination clause in the event a violation does occur.
It's arguable that APIs show their full GET potential in the affiliate marketing space as they provide a real-time, easy to use channel for merchants to supply data to publishers. In some cases, APIs also flex their POST muscles and provide the ability for the publisher to create and load a shopping cart or even initiate  payment without ever redirecting the user to the merchant’s site.
Start by monetizing your traffic to the maximum… and keep increasing the revenue in the long-term. Because top publishers target a superior level of relationship and loyalty from their user base. The brands that rely on us have a deep knowledge of their consumers. We help manage our publishers’ traffic in making their ad publications relevant to their users and offering solutions to optimize their revenue per action.
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