Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
(This would make a lot of sense: Groupon itself has been working on expanding its travel and local experiences business as part of its effort to diversify beyond daily deals from local retailers. Recent moves involve a partnership with Viator to boost its inventory of local activities, and acquiring LivingSocial, which had also reoriented itself to focus on that sector after its own daily deals business took a nosedive.)
We were able to help them track precisely which channels were delivering the most customers and in-app purchases as well as customers with a high lifetime value (LTV). They could easily track and monitor customers from first click to conversion, whether that was an initial app download or another in-app purchase. In addition, high-profile affiliate partners were more willing to promote Swap.com’s app because its precise tracking ensured fair attribution.
8.1. You are free to promote your own websites, but any promotion mentioning AWeber could be perceived by the public or the press as a joint effort. Any pending balances owed to you will not be paid if your account is terminated because of unacceptable advertising. To avoid confusion, the following promotional restrictions are to be followed by all participating Affiliates:
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