In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.

Affiliate programs incentivize publishers to promote your products or services. These publishers can range from niche bloggers to huge coupon sites. When they sign up to your program, they’ll receive unique affiliate links to your website. These links include trackable code so it’s easy to identify where a sale came from and allocate commission appropriately.
Before APIs, publishers would garner a collection of images and paragraphs of content from the merchant or the affiliate network representing the merchant.  This content may have been of great quality, but it could not shed the risk of becoming stale or having links become outdated. One approach to mitigate this problem required the publisher to sacrifice a section of real estate on their site for a snippet of code to render a data feed. Though possible, before APIs, the “snippet approach” made it hard for the publisher to integrate dynamic content throughout their site.
Seeking advertisers one at a time is time consuming and discouraging work. Most bloggers go with one of the retail affiliates or an affiliate advertising network. These large and well-known companies offer affiliate programs that you can set up on your blog quickly, although some advertisers are reluctant to participate until your blog is established.
ServInt’s PowerPartner™ Affiliate Marketing Program entitles you to earn cash, hosting credits and multiple server purchase discounts. It costs nothing to join, and you don’t even have to be a customer to receive cash payments for customers you refer. However, in order to receive cash payments or hosting credits, you must agree to the following PowerPartner™ Affiliate Marketing Agreement by clicking on I Agree. After that, you can start creating your links and managing your campaigns.
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