Thanks to Robert for sharing their advice and opinions in this post. Robert Glazer is the founder and managing director of Acceleration Partners, which was ranked #4 on Fortune’s 10 Best Workplaces in Advertising & Marketing and ranked #5 on Great Places To Work’s Best Workplaces for Women. Acceleration Partners is a performance marketing firm focused on online customer acquisition for growing consumer and e-commerce companies. Robert was named to the Boston Business Journal’s 40 Under 40 List and was awarded the 2016 SmartCEO Future 50 Award. Robert believes in the power of giving back and has served on the Board of Directors of Big Brothers Big Sisters Massachusetts Bay and on the Global Leadership Committee of EO (Entrepreneurs’ Organization); he also founded the Fifth Night charitable event.
Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22

For example, my company Oplytic recently worked with Swap.com, an online thrift store that offers more than two million unique items for sale. They were looking to expand their mobile user base, specifically app users and were gaining new customers through app affiliate marketing. However, they didn’t have the data on exactly which affiliates and channels were working the best and, therefore, the best channels to put their marketing dollars toward.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[21] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
14.3. This Agreement shall be governed by and interpreted in accordance with the laws of the State of Pennsylvania without regard to the conflicts of laws and principles thereof. Further, the parties hereby consent to the general jurisdiction of the federal and state courts located in Philadelphia, Pennsylvania and agree that any action or proceeding concerning this Agreement shall be brought exclusively in such courts.
Customers who buy products through the Program will be deemed to be customers of Ticketfly. Accordingly, all Ticketfly.com rules, policies, and operating procedures concerning customer orders, customer service, and product sales will apply to such customers with respect to their transactions at Ticketfly.com. We may change our policies and operating procedures at any time consistent with applicable laws. Since prices and availability may vary from time to time, Affiliate may not display Ticketfly price information on Affiliate’s Site. Ticketfly will use commercially reasonable efforts to present current and accurate information, but cannot guarantee the availability or price of any particular event.
An affiliate network helps publishers to monetize their inventory by providing a variety of options, as well as all necessary tools for running campaigns (tracking links, creatives etc.). For advertisers, affiliate network services and benefits include payment processing, ad tracking technology, ad campaign reporting tools, as well as access to a vast database of publishers. Affiliate networks work on a CPA (Cost per Action) based model which means that they can effectively deliver a 100% fill rate for publishers.  Some publishers, known as ‘affiliates or ‘media buyers’ will create or buy traffic using advertising specifically to promote campaigns from a network (rather than just to monetize existing inventory).
Business Practices. Company shall not specify the business practices of MA, nor regulate the manner in which MA shall operate its business, provided that MA (a) conducts business in a manner that reflects favorably at all times on the Technology sold and the good name, goodwill and reputation of Company and its affiliates; (b) avoid deceptive, misleading or unethical practices that are or might be detrimental to Company and/or its Affiliates, the Technology or the public, including but not limited to disparagement of Company or the Technology; (c) make no false or misleading representation with respect to Company or the Technology; and (d) make no representations with respect to Company or the Technology that are inconsistent with any applicable license agreement(s) for the Technology provided by Company, promotional materials and other literature distributed by Company pertaining specifically to the Technology, including all liability limitations and disclaimers contained in such materials.
No Resale Limitations. Unless otherwise stated in this Agreement, Company shall not require that MA be limited to the persons or accounts to which it may market, distribute or sublicense any product or service that MA sells or desires to sell, including without limitation, the Technology, within the Territory as defined in Schedule A of this Agreement.
One idea I’ve always thought would be awesome would be to take the long form OptimizePress type sales page and build it into an iPhone app. You could break up the entire pitch into beautiful presentation. Here’s a very quick mockup I did using Steve’s book as an example – I built this template for iPhone/iPad a while ago that allows you to feature beautiful, high res photography, play videos, and sell content in the app. You can only imagine how awesome this would be for selling a specific affiliate product.

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s analytics-based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI. 

Impact Radius' global performance marketing platform is disrupting traditional affiliate network models, empowering marketers and agencies by providing the technology to track and optimize partnerships. This is unique in the affiliate space because it allows brands to align programs with their own business objectives and gain unique insights into the value of each partnership. Impact Radius' technology also allows marketers to capture and analyze results across all marketing channels to intelligently optimize marketing spend. With this kind of vision, it's no surprise that Impact Radius recently secured $30 million in growth funding from Silversmith Capital Partners.
You hereby agree to indemnify and hold harmless Merchant.com, and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) (any or all of the foregoing hereinafter referred to as "Losses") insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the affiliate trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your site, including, without limitation, content therein not attributable to us.

With many affiliates building out teams to scale their business, the importance of effective communication has become a hot topic. Slack is the current champion, beating out Skype and email with its wide range of possibilities and customization options. From private password-protected rooms to API integration with many CRMs, Slack has taken the old-school IRC format and brought it back in serious style.
Ticketfly may modify any of the terms and conditions contained in this Agreement, at any time and in our sole discretion, by posting a change notice or a new agreement on the Ticketfly Site or on the Shareasale Network. If any modification is unacceptable to Affiliate, Affiliate’s only recourse is to terminate this agreement. Affiliate’s continued participation in the Program following our posting of a change notice or new agreement on the Ticketfly Site or the Shareasale site and/or sending you the change notice via e-mail will constitute binding acceptance of the change.
Your display ads should be visually stimulating to viewers and aim to hold their attention long enough to entice them to click to your website. Though it's natural to want to share all the details about your product, you should be as simple as possible with your display ads so that viewers aren't overwhelmed. If you include too much information right off the bat, viewers could stop reading or lose interest - simply because there's too much to read. The ad should be simple and direct.
There are two characteristics that describe the variety of affiliate marketing programs, that are interconnected into a network, the best – types of offers and commissions. In today’s affiliate marketing the most popular types are game offers, casino offers, app offers, dating offers and nutra offers. The most in-demand commission types are CPA and CPI.
An in-house affiliate manager often works alone and can’t rely on a centralized team of experts to assist with creative, recruitment, analysis and tech. Instead, these team members are often in different departments and are far removed from the affiliate marketing channel. Due to this, the affiliate channel falls by the wayside in a sea of competing initiatives.
Really interesting post from Carter. I’ve been cautious about moving into Apps, primarily because I don’t know how to make them myself and I didn’t want to get taken in by all the hype. But, Carter’s mentioned two things that I hadn’t read before. One, that an app that is essentially a store with affiliate links – sounds great. Two, apps are great ways to build lists and drive traffic. Excellent info. I’m off to download Carter’s free e-book. Seeya!
Imagine: you’ve just scheduled a big last-minute meeting with a huge client in a city you’ve never been to before. You can’t ask them to wander the streets with you, looking at menus on the door, hoping there will be a seat available on a Friday night in New York… enter OpenTable! In most major cities, it’s the go-to app for finding a reservation at one of the top restaurants in town. Reserve online and even earn points toward discounts!
Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[98]:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[99] and confidence schemes like the Nigerian "419" scam.[100][101][102] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[103][104]

LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query.[19]:117 Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.
WE WILL NOT BE LIABLE TO YOU WITH RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (INCLUDING, WITHOUT LIMITATION, LOSS OF REVENUE OR GOODWILL OR ANTICIPATED PROFITS OR LOST BUSINESS), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED IN THIS AGREEMENT, IN NO EVENT SHALL MERCHANT.COM'S CUMULATIVE LIABILITY TO YOU ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER BASED IN CONTRACT, NEGLIGENCE, STRICT LIABILITY, TORT OR OTHER LEGAL OR EQUITABLE THEORY, EXCEED THE TOTAL COMMISSION FEES PAID TO YOU UNDER THIS AGREEMENT.

5.4. Fundraising Coach shall make all payments to Marketer no sooner than 14 days after the close of the previous month’s accounting date so that all Clawbacks may be accounted for. All payments will be made from Fundraising Coach to Marketer via PayPal accounts. It is Marketer’s sole responsibility to maintain an active PayPal account and Fundraising Coach is not responsible for any fees charged to Marketer from PayPal.
Termination for Cause.  We may terminate this Agreement: (i) upon thirty (30) days’ notice to you of a material breach if such breach remains uncured at the expiration of such period, (ii) upon fifteen (15) days notice to you of non-payment of any amount due to us if such amount remains unpaid at the expiration of such period, (iii) immediately, if you become the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors, (iv) immediately, if you breach the terms applicable to your subscription with us (if you have one), including if you default on your payment obligations to us or our affiliate, or (v) immediately, if we determine that you are acting, or have acted, in a way that has or may negatively reflect on or affect us, our prospects, or our customers.
2.1. To begin the enrollment process, you will complete and submit the online application at the ShareASale.com server. The fact that we auto-approve applications does not imply that we may not re-evaluate your application at a later time. We may reject your application at our sole discretion. We may cancel your application if we determine that your site is unsuitable for our Program, including if it: 

Of course, there can be downsides to working with affiliate marketing companies, just as there are if you work with an advertising firm or SEO agency. Partnering with a third party can be daunting at first as it may feel like you’re handing over control to someone else. There’s also the question of whether they’ll generate the results you’re looking for or fail to deliver. Likely there is an upfront investment to secure affiliate payouts (like an agency fee and your pay-out wallet in commission junction), but as we discussed above, it’s in their interest for your campaign to succeed.  Both teams have skin in the game which makes it highly unlikely that they’ll let you down especially if they have a track record of recruiting good affiliates.
You and FatCow are independent contractors, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on your Affiliate Site or otherwise, that contradicts anything in this section.
Don’t miss out on advertising revenue anymore. Our innovative platform goes beyond seamless integration with your digital assets, it is designed to reach out a maximum fill rate. Its architecture, constantly improved and tested by our large partners base, warranties a minimal impact of technical issues and network outage. Our experts will share their insight to optimize your own network and traffic.
You can promote upcoming product launches, promotions, and deals for exclusive subscribers inside your app. MailChimp already has a dedicated API for iPhone that makes the integration seamless. You can pop in an Aweber form easily to drive your already growing lists. The numbers are staggering – you can easily get thousands of email signups in very short time.
Use of Links. If you qualify and agree to participate as an Affiliate, we will make a variety of graphic and textual links available to you (each referred to herein as a "Link" or collectively, as the "Links"). The Links will serve to identify your website as a member of the Affiliate Program and will establish a link from your website or e-mail to FatCow’s website. You agree to cooperate fully with us in order to establish and maintain such Links. You further agree that your use of the Links must be in compliance with this Agreement at all times. FatCow may modify the Links from time to time in its sole discretion. You will not use graphic or textual images (indicating a Link) or text messages to promote FatCow that are not approved in advance by FatCow. All Affiliate Sites shall display the Links prominently in relevant sections of their website. Furthermore, you agree not to use cookie stuffing techniques that set the affiliate tracking cookie without the Referred Customer's knowledge (e.g. iframe). Any information with respect to FatCow that is going to be displayed on the Affiliate Site must be preapproved by FatCow in writing.
8.1. You are free to promote your own web sites, but naturally any promotion that mentions Merchant.com could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by Merchant.com. For example, advertising commonly referred to as "spamming" is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited commercial email (UCE), postings to non-commercial newsgroups and cross-posting to multiple newsgroups at once. In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote Merchant.com so long as the recipient is already a customer or subscriber of your services or web site, and recipients have the option to remove themselves from future mailings. Also, you may post to newsgroups to promote Merchant.com so long as the news group specifically welcomes commercial messages. At all times, you must clearly represent yourself and your web sites as independent from Merchant.com. If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Merchant.com Affiliate Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.
The Affiliate marketing concept is simple: Brands hire affiliates, who may be bloggers, publishers, or other companies, to promote a product or service using their own blogs, websites, or social media channels. Affiliates are paid a share of any sales or a commission resulting from their efforts. Compensation for affiliates may also take the form of incentives, discounts, one-time offers, or giveaways.
3.2. You agree to display BTI Link materials appropriately on your Web site and/or Email and to respect Brian Tracy's trademarks, service marks and other rights in the Link Materials. You will use only these Link materials to link your Web site to BTI's Web site, and you will not alter the look or feel of these Link Materials or of our Web site in any way. You will update to new versions of Link Materials as BTI makes them available or you submit a request for a specific type of Linking Material.
The affiliate market has been instrumental for selling of many kinds of products and services and in particular helped businesses to gain new leads, offer coupons, get more subscribers and more. With the advance of mobile, new types of offers have been introduced, the most common are mobile content, mobile subscription, mobile games and app installs. Let’s take a closer look at each of these:
There is no one affiliate advertising method that will work for everyone. The vast majority of successful affiliate marketers have only become successful through testing trial and error. Do not be afraid of failure, especially what you’re new to affiliate advertising. There is a big learning curve involved. But once you master this, it is something that can make you money every single day with very little effort. Believe in yourself, keep going, and never give up. Because you can fail to follow in different times but if you succeed once your entire life could change.
8Binary offers any level trader the opportunity to use market leading trading platforms to manage risk and maximize profits. With a truly global reach and renowned customer service, 8Binary is a secure and safe way to trade Binary Options. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Whether you are a beginner, retail investor or a professional trading entity, 8Binary guarantees the best user experience possible.
Mobvista is a global third-party mobile value discovery platform that provides user acquisition, monetization and mobile analytics solutions to app developers globally. Mobvista has targeted traffic from 200+ countries and regions, reaching over 950 million daily devices with its unprecedented AI technology innovation and excellent customized service. Mobvista was listed on the NEEQ in November 2015, with nearly $1 billion market value. It has nearly 500 employees with offices in 12 cities across the world. Mobvista acquired nativeX, LLC and Game Analytics ApS, which operates a native advertising platform and an SaaS game data analytics platform for game developers in 2016.
It’s free to join the SellHealth affiliate program, though you do have to apply and be accepted before you can start promoting their products.  Once you’re accepted, you’ll have access to a number of tools, graphics, banners and more that you can use to promote SellHealth products.  The sales are actually made at company-owned Websites, which look professional and handle all of the selling. Commissions vary, but the base rate is 30% of all sales and upsells, and SellHealth says you can earn up to $350 per sale.

2.2 "Qualifying Link" means a BTI link from your Email or Site to Brian Tracy International's Site using one of the Required URLs or any other URL or graphic link provided by BTI for use in the Program. A Qualifying Link or "Linking Materials" shall be defined as hyperlinks, buttons, banners or other user interface established by BTI for your Emails or Web site.

WE WILL NOT BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES, OR ANY LOSS OF REVENUE, PROFITS, OR DATA, ARISING IN CONNECTION WITH THIS AGREEMENT OR THE AFFILIATE PROGRAM, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, OUR AGGREGATE LIABILITY ARISING WITH RESPECT TO THIS AGREEMENT AND THE AFFILIATE PROGRAM WILL NOT EXCEED THE TOTAL COMMISSIONS PAID OR PAYABLE TO YOU UNDER THIS AGREEMENT DURING THE THREE (3) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH LIABILITY.
There are several ways to search for offers, and mobile offers in particular. The first one is obvious – sign up for multiple affiliate networks and see what offers they have. Next up is searching on Twitter for top offers, top mobile offers to spot offers that affiliate networks may push on a specific day or week, LinkedIn Groups is another place for conducting a similar research.
The landing page displaying the personalized discount code is configured to prevent search engines from crawling the page. This is important, because we don’t want customers coming to this page organically – only affiliate referrals should see this page. To prevent search engines from crawling the page, we added a “Disallow” line in our robots.txt file and the land page also has a line of html that reads:
Working with affiliate marketing companies has a lot of business benefits. Operating on a CPA model means they offer a low-risk strategy that can yield huge results. It’s a performance driven approach that only rewards affiliate partners who generate sales. Advertisers don’t pay-out unless the campaign is successful, which generates a strong ROI making this channel one of the most profitable digital channels to exist. This also means that affiliate marketing companies don’t get paid unless your campaign generates positive results.
With the advent of online affiliate marketing, affiliates have used methods like false advertising, spam, and adware to drive traffic to a merchant’s website.  Because the online e-commerce industry utilizes ever changing technology and lacks clearly defined standards, your affiliate advertising agreement is the best way to articulate what affiliates may and may not use to advertise your company.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.

That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program. 
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